Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista? Despite its low reach (mostly young adults) as compared to other social media networks, Tumblr has experienced a humongous amount of content generation.
Here’s another one – Internet Live Stats has confirmed that there are a whopping 1.5 billion websites. It also revealed that the online marketplace started with a single website in 1991 and reached the 1 billion mark in 2014. The figures are astounding, aren’t they?
This shows that competition is intense with website owners and bloggers pulling out all the stops to gain traction and garner higher visibility.
The meteoric figures above reflect the increasing focus for businesses on capturing customer attention through the written word, by crafting stories around their products and services that resonate well with their audience. No doubt, content marketing has taken center stage, thanks to the advent of digital.
With this development the work of content managers has not just increased tremendously but has also become multi-faceted, with different roles merging into one – content marketers, content managers, SEO experts, etc.
News flash – your role as content manager is no longer restricted to writing, reviewing and editing.
Creating and delivering quality and flawless content that appeals to readers and making sure that your content works as a competitive differentiator for the business is not a cakewalk. Besides writing and analytical skills, the demanding job of a content manager also requires you to be innovative, forward-thinking and implementation-focused.
For this, you need to be adept at using specific tools that can simplify your life and do the work for you in a better and smarter way.
Here’s a list of the top 10 carefully-designed tools that can make your work easier, more efficient and effective:
#1 Know what your competitors are doing with BuzzSumo
The ever-changing online marketplace requires you to be on your toes, fully-abreast with the on-going trends. Getting insights into what your competitors are up to is difficult to obtain, but BuzzSumo can make it a breeze for you.
Leverage this tool to know about the topics or subjects your competitors are writing on and the platforms they use to market their content. Come up with similar or better topics and start creating unique content.
Get notifications or alerts whenever your competitor posts something new. The tool also helps you find influencers in your industry. You can connect with them to market your content and elevate your visibility.
The tool also helps you monitor the performance of your competitors. You can compare it with your content performance and take actions for improvement.
#2 Analyze content performance with Google Analytics
Google Analytics gives you a complete analysis of how your content is performing. It captures data and provides you actionable insights on most-searched keywords, frequently-visited pages, most-read articles, etc.
This data will help you formulate impactful strategies and take appropriate steps to improve the performance of your content. As the online marketplace is swamped with an enormous amount of content, adopting a data-driven approach is the way forward.
#3 Organize your content effortlessly with Evernote
To be an effective manager, keeping your content organized in a central location is essential. When you need a specific piece of content, you don’t have to go from pillar to post, looking for the article you wrote days or months ago. Evernote is a great tool to capture and store information easily and enables your team members collaborate over a single platform.
#4 Enhance collaboration with your team members using Trello
As a content manager, you have to make sure that your team works collaboratively toward common goals. Trello, a one-of-a-kind tool, can help you achieve this.
Creating and delivering content encompasses various stages from doing research and background work to finally sharing the final piece. Every step requires a collective effort from different team members and only then you will be able to churn out quality content in less time. Trello provides you with the right platform to keep your team members connected with one another. You can give feedback, suggest edits and even message your team members with this tool.
#5 Discover the right influencers with Kred
As a content manager, your work doesn’t end at delivering high-quality content. You also have to make sure that your content reaches the right audience. For this, you need to connect to influencers who can generate visibility for your content and strengthen your online footprint.
Kred is a compelling resource that evaluates your presence on social media platforms and helps you connect to influencers who are right for you. Once influencers succeed in increasing your brand popularity, your content will be able to attract more eyeballs than ever before.
#6 Find popular keywords with Keyword Everywhere Extension
Including the right keywords in your content is a prerequisite if you want to make it rank on online platforms. Content marketing is of no use if it doesn’t have suitable keywords in it. But how do you know which keywords are relevant and which aren’t?
This is where Keyword Everywhere Extension comes in. It helps you discover the most-searched keywords and gives you accurate data on CPC, competition and search volume of relevant keywords.
Finding suitable keywords is a tedious task. It’s time you say NO to the to-and-fro that comes with searching for keywords and instead, opt for Keyword Everywhere Extension.
#7 Keep your content game on point with Google Calendar
Google Calendar is one of the best tools provided by Google. It’s designed to help you create your very own editorial calendar and keep track of the progress of your content. You can refer to your calendar anytime and on any device, make changes easily and most importantly, monitor the status of completed and pending tasks.
#8 Identify the latest trends with Quora
Quora can help to inform your content marketing efforts, provided you are able to find what’s trending on this popular platform. A well-known question-answer portal, Quora can give you actionable insights on what’s in and what’s out. Keep track of repeated questions and frequent queries of users. This will give you an idea of how you should create or mold your content to address the pain-points of your target audience.
#9 Gather relevant content with Pocket
Staying true to its tagline, “Put knowledge in your pocket,” this unique tool can be a savior in situations where you are out of office and have to deliver an article or a blog urgently. With this tool, you can easily save articles, blogs, videos, stories, etc. and check them anytime on your mobile phone. You can curate your own list of content pieces, which you can refer at your convenience. This will keep you abreast of the latest industry trends, and you will always be in sync with everything new happening around the globe.
#10 Store, share and search easily with ProProfs Knowledge Base
If you are looking for a tool that’s versatile, high-performing and can give a boost to your endeavors, ProProfs Knowledge Base is the ideal solution. Backed by powerful technology and equipped with smart features, the tool helps you create a centralized platform to store, share and search for content anytime, anywhere and from any device.
Its robust settings and integrations with tools like Google Analytics, Zendesk, Freshdesk, etc., provide you with added advantages. You can use ProProfs Knowledge Base to author content from scratch or import existing content from word docs or PDFs. Explore various formatting options to design your content and publish it instantly on the web.
Wrapping up
So now that you’ve unlocked the secret to simplifying your work life as a content manager, it’s time you start taking the load of content management off your shoulders. Indulge in some creative strategizing, ideation, and creation. Let the tools work for you and let their magic begin.