Are we talking about the holidays already? Yes, and as a marketer, you’ve probably been talking about them for months now.
“It’s the most wonderful time of the year—for brands,” says MDG Advertising’s new infographic, which explains…
• Shoppers use a variety of channels to find inspiration and make purchases.
• Marketers should consider messaging carefully, as generic holiday-themed emails actually perform worse than non-themed emails.
• There are incentives beyond just discounts marketers can offer to consumers.
To see more on these tips and many others, check out the full infographic. Just tap or click to see a larger version.
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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer