As bloggers and site owners, we are continually focused on content creation and giving our audience the most value possible. While this is something we can all agree on, if you aren’t focusing on email and building up your newsletter size, you are simply missing out.
The reason for this is simple. More than 70% of the people that visit your site for the first time are going to leave and never come back. The sad thing is that this really doesn’t have much to do with the content you are creating, but simply that there are way too many distractions already out there. Just think about how many websites and blogs you have visited yesterday and today, but will likely never visit any of them again.
The best way to get a site visitor to keep coming back time and time again is to simply get them on your mailing list. There are many ways for accomplishing this, such as having call to actions to join your mailing list within your blog content or even using pop-up windows to grab the visitor before they leave. If you are really creative and have a budget to work with, using remarketing to bring visitors back to your site or mailing list sign up page is definitely one of the most effective methods out there today.
All of these methods are great, in every blogger has their own preference on the best ways to get people to join their mailing list. However, there are also many things you need to know not for just building your mailing list, but also for what type of contents to send out and how to treat your subscribers.
Through the infographic below, we are going to highlight the do’s and don’ts of email marketing — which definitely apply to bloggers and site owners at the same time.
Be sure to read through the list below and see which of these you might currently be doing already, and how you can adjust your email marketing and list building efforts to see even better results.
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
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