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The Internet of Things (IoT) has been the subject of the city lately. However, as with many innovations, nobody really knows what the Internet of Things is. IoT is the expansion of the Internet from PCs, smartphones and similar devices to home appliances and other inventions. Most of them were not connected to the web before. The impact of IoT on search engine optimization (SEO) is enormous and there are new ways to access the Internet. These changes will radicalize the way people typically seek information. Here are 10 radical ways in which IoT will revise your SEO strategy in 2020.
Revision of the SEO strategy for 2020.
Take a look at the following 10 radical ways how IoT will revise your SEO strategy in 2020. Prepare for the inevitable technological revolution.
1. A departure from keyword-driven searches
For years, SEO has been very much focused on finding keywords, with marketers needing to structure entire websites or landing pages to reflect specific content. SEO has been about keyword optimization for the last decade. While Google has introduced new software to address this issue (eg AI-based search engine rankings), SEO stagnated somewhat in 2019.
However, IoT promises to change that by moving the search medium to devices or appliances that typically have fewer input options than a PC or smartphone. You can not accurately enter a detailed keyword search in your fridge. For this reason, it is expected that search in the IoT era will be voice driven, with users providing whole sentences or questions to the devices connected to the Internet.
Devices with an Internet connection can make content optimization less relevant. His replacement would be content management. In other words, the function of your web pages becomes so much more important than the shape. And how will the Internet of Things and search affect the search for the job market?
2. Using voice commands for SEO
Based on this, voice search could completely replace conventional input methods by 2025. After all, voice searches currently account for up to 30% of all searches in the UK. SEO content in 2020 would mean a simple set of questions and answers that could all be realistically verbalized by your target audience. The pronunciation is a significant break with the current paradigm of content management in search engine optimization.
The preferred SEO site structure would change from small landing pages to concise content bundles that take into account differences in lexicon and grammar. Yes, this means that writing good website content is likely to be much more difficult.
However, you also get more detailed analysis when analyzing the performance of your SEO pages. For example, the questions your customers normally ask may indicate their psychographic preferences.
3rd way of SERP formatting
The Search Engine Result Page (SERP) has been the king of search engine optimization for years. If your website looks good on SERP, you will get a steady flow of visitors that can be turned into loyal customers. Loyal customers are facing changes. Since refrigerators, vacuum cleaners and water heaters are connected to the Internet, the term SERP completely loses its meaning.
Users are not looking for information with web browsers or specific search engines. Instead, the majority will rely on the apps preinstalled on their appliances. Preinstalled means nobody sees what your website looks like on the results page. Reorienting your efforts from SERP optimization to finding new ways to write SEO content is likely to be one of the key strategic trends for SEO in 2020.
4. Towards more personalization
Personalization has been one of the most important buzzwords for marketers over the past decade. The shift towards greater personalization marked the beginning of the end of mass marketing. SEO was not excluded, as keywords strongly reflect the demographic and lifestyle characteristics of the target audience.
If you own a company that sells designer children, toys, your favorite keywords are likely to reflect the concerns of an average parent. Still, IoT promises to completely revolutionize the level of personalization of your SEO-driven marketing. You can get usage statistics of household appliances directly from users without having to conduct extensive market research or hire agents.
For example, providing laundry maintenance services gives you immediate access to usage data and possible causes of malfunction. While it, difficult to know exactly how this affects the exact practices of SEO, it, likely that almost all SEO conventions will disappear from the window. Instead of grouping keywords, new SEO would focus on individual customers or at least segments with similar habits.
5. Significant expansion of marketing channels
It could be argued that traditional SEO and online marketing (such as e-mail advertising or big data analysis) have stagnated somewhat in terms of potential market growth. As more and more people are connected to the Internet every day, their ability to reach them has been limited. For example, paid ads were a core feature of Google, but they did not necessarily increase the number of engagements.
This created a significant gap between your marketing analysis and your actual marketing performance. You could invest heavily in SEO for months or even years and still not see significant results. However, Analytics has predicted that at least 50 billion devices will be integrated into the IoT by 2022. The integration means a tremendous progress in the availability of your target markets.
While PCs and smartphones have similar functions, every home appliance is different and offers healthy options for personalizing marketing. For example, cooking-ready meals might be popular with smart fridges. While the size of the markets themselves is unlikely to change significantly, the Internet of Things (IoT) offers a significant opportunity to improve your engagement stats through SEO.
6. Greater emphasis on cybersecurity
With the increase in the number of hacker attacks, cyber security was of equal importance to private and public organizations alike. With many devices exposed to the Internet, the risk of identity theft or downloading malicious software is greater. Cybersecurity has historically been part of search engine optimization with Google, ranking algorithm, taking into account the perceived security of websites.
IoT, however, means that mediocre cyber security would significantly reduce the reach of your SEO efforts. If your site has gaps or is vulnerable to third parties, it will no longer be a priority for searches performed using IoT software. Investing in improving the security of your landing pages may negatively impact your finances. In a few years, this will be worthwhile.
7. Google is no longer a priority
To say that Google dominated the SEO industry over the last decade would be an understatement. Google optimization has been synonymous with SEO optimization for quite some time. nevertheless, everything will change. While Google quickly expanded to the OS sector and the gadget market, its presence in the home appliance industry has been limited so far.
With the early entry of Bosch and other industry players into the IoT era, Google alone will not be able to supply a sector of 50 billion units. It is much more likely that every device will be equipped with a number of search apps, each limited to a particular service, rather than a single search engine.
For SEO marketing, this means that it is no longer possible to focus on a single search algorithm. If you want to increase your SEO performance, you need to have at least superficial knowledge of all the major algorithms on the market instead. Sure, the system gets more complex, but more algorithms also mean more ways to reach your customers without intermediary organizations.
8. New challenges in creating websites
SEO is not just about keywords, it, about how your website looks and how it works. Slower or clunkier sites attract fewer visitors, which could seriously impact Google, rankings. What has changed through the Internet of Things is the amount of effort required for website optimization.
Before the Internet of Things, developers had to make sure the site looked good and ran well on well-documented platforms or browsers like Google Chrome or Mozilla Firefox. With the introduction of a variety of new devices, this principle will no longer apply. While your website may still look and feel the same for a given model of an appliance, another specification may change.
The changes mean that business owners and developers need to find new ways to ensure a consistent look without exceeding their budget.
9. Losing control over the perception of customers
One of the main benefits of the current SEO methodology is the confidence in popular software and platforms. When you create a landing page, this page becomes a critical point in your marketing strategy. Customers need to visit your website to perform the desired action.
This meant that you could create positive marketing perceptions by using visual cues (such as certain colors) or relying on website navigation to subtly guide your customers to buy. For SEO, this meant that the content and shape of your website directly reflected the search engine, ranking and then the number of visitors. Unfortunately, everything will change.
During the IoT era, the majority of devices will be equipped with simple web browser software that will probably not be able to handle sophisticated SEO techniques such as the use of metadata. Most searches will probably not go beyond the search results page. Customers receive a simplified version of the content of your page.
While this means that you at least lose control over your customer, perception, IoT should also allow you to refocus your SEO strategy. Instead of using meta-techniques, the focus will be on strong content and organic website growth. SEO becomes much less complicated and no longer requires reading dozens of blogs, books, and academic articles to find out about the latest trends.
10. Local SEO will be king
One thing we have not talked about yet is transportation. With companies promising to revolutionize the automotive market with driverless vehicles, this sector will experience a lot of turbulence in the coming years. However, the IoT is another factor that helps make cars one of the most profitable segments in the IoT era.
Cars connected to the Internet are nothing new, but the Internet of Things should take the marketing skills of all SEO-savvy entrepreneurs to a new level. For example, if you run a small restaurant, most likely a targeting issue has occurred. Should you focus your advertising on a small selection of neighborhoods? Or focus on the whole city?
IoT should fix this problem. You can show your ads to nearby drivers and their passengers, as well as to anyone else who drives past your restaurant on a regular basis but has not become a regular customer. This has two advantages.
First, you can reduce your marketing budget and become a cheaper business by cutting costs per click. Second, you are more confident that your ads are displayed to the right audience.
On paper, the Internet of Things can look a bit scary. This is especially true for SEO, as most existing SEO conventions disappear from the window. Keywords and SERP optimization were the most important examples. It, easy to be intimidated, but remember that the core of the Internet of Things is a significant marketing opportunity.
You can reach more customers more effectively by relying on personalized ads and targeted content, rather than putting all your hopes on Google AdWords or using keywords. Just stay up to date on the latest trends and you,#39;ll stay up to date on the IoT game.
Anna Clarke
Anna Clarke is the owner of the online writing company 15 Writers. She is a successful entrepreneur with over 20 years of experience in freelance consulting for the writing of scientific dissertations focusing on economics, finance, marketing and management.
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