We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic.
If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it.
An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun.
To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled.
Blog ideas
- Record an interview with a colleague and conduct a corresponding writeup
- Upload a photo diary of how your company celebrates culture
- Share a cartoon that represents your company.
- Explain your knowledge base and why it matters
- Do an in-depth case study about delighting customers and examine the results
- Make a list of tools that are the best for you IT team
- Ask for guest posts from network members
- Run a product/service giveaway
- Throw a community-based event and recap it
- Offer the benefits of a current trend your company has mastered
- Relate your content to a current celebrity
- Write a post about how to give an incredible speech under 20 minutes
- Take a stance on a recent blog post from your favorite news-sharing site
- Round up recent news in your industry
- Share great quotes from an ebook in a roundup
- Create a list of industry trends to keep an eye on
- Compare and contrast different topics about marketing, business, or your industry, such as different types of advertising
- List of books that inspire professionals in your industry
- Have your team weigh in about if they work while traveling
- Post a ‘Year-in-Review’ about lessons learned throughout the year and what it means for your readers
- Round up brands using IGTV brilliantly
Multimedia
1. Create a roundup of all the best GIFs on the internet marketers can relate to
2. Make a parody song that describes your office culture
3. Recap your latest company event with photos and/or videos
4. Post a product demo;
5. Write a post explaining a social media channel
6. Make a video that highlights your industry and write a post about it
7. Start a podcast and transcribe each episode on the blog
8. Record an interview with a colleague and conduct a corresponding writeup
9. Upload a photo diary of how your company celebrates culture
10. Share a cartoon that represents your company
Research
11. “ We Asked People About [insert topic], Here’s What They Said “
12. Research unusual holidays (ex: National Burger Day) and create a roundup your favorites
13. Make an infographic about your analytics and break down the pros and cons of each
14. Research the most popular social media channel and break down their numbers
15. Discuss the importance of knowing your lead data from a business standpoint
16. Share the most popular apps among a target audience and what that means for your business
17. Make a list of tools that are the best for you IT team
18. Explain your knowledge base and why it matters
19. Do an in-depth case study about delighting customers and examine the results
20. Based on the past, what are your predictions for the industry’s future?
21. “Here are our failures, and what we learned from them”
Community Engagement
22. Highlight local rockstars in your field
23. Interview a local business owner
24. Create a survey about your business’s ecosystem
25. Make a post that celebrates your user-generated content
26. Spotlight a “client-of-the-month”
27. Discuss the most practical uses for your product
28. Use employee stories to inspire your audience
29. Ask for guest posts from network members
30. Run a product/service giveaway
31. Throw a community-based event and recap it
Instructional (Guides and How-to)
32. A list of ‘musts’ for a career in your field
33. Interview an industry heavy-hitter about their tips for business
34. Post a series on landing your dream job
35. Write a roundup about “What I Wish I Knew When I First Started.”
36. How to gain the right skillset to advance in your career
37. The hardest part of your job — and how you tackle that
38. Tips to handle burnout
39. Write an ultimate guide
40. Create a pillar page
41. Bust common myths about your field
42. Demo how to use a specific social media channel
43. Write about how to collect data from webpages
44. Recommend the best tools for completing certain daily tasks
45. Offer the benefits of a current trend your company has mastered
46. Relate your content to a current celebrity
47. Write a post about how to give an incredible speech under 20 minutes
Multichannel Integration
48. Discuss social media trends
49. Explain how your most recent Facebook Live session delighted customers
50. Rank the top social media channels for your brand
51. Dive into a social network’s latest update
52. Explain how you use Instagram Stories to grow your engagement
53. Spotlight a brand killing it among multiple social channels
54. Rate five of the best Twitter polls in the right place at the right time
55. Find the best memes for content marketing on Twitter and Instagram
56. Discuss how your brand uses LinkedIn to connect with your community
57. Share your top analytics services and explain why they’re great
58. Write about how you engage millennials
59. Explain how YouTube is an asset to your business
60. Take a stance on a recent blog post from your favorite news-sharing site
61. Round up recent news in your industry
62. Share great quotes from an ebook in a roundup
Thought Leadership
63. Describe what your mission statement means to you
64. Dive into how a company boosted their blog traffic exponentially
65. Break down what an ideal company culture would look like
66. Write about ways your company is focusing on diversity and inclusion
67. Explain diversity and why it matters
68. Come up with a list of company outings for remote teams/employees
69. Describe how your team combats burnout and provide helpful tips to avoid it
70. Create a list of industry trends to keep an eye on
71. Compare and contrast different topics about marketing, business, or your industry, such as different types of advertising
72. Post a recap of breaking industry news
Content Marketing
73. Create a post dedicated to one or more FAQs
74. Invite a guest blogger to contribute
75. Create an office playlist and share the tracklist
76. Profile a co-worker or manager
77. Interview a customer
78. Run a contest
79. Write about your day-to-day workflow
80. Describe your career in five words and provide helpful advice to others
81. Compile a list of the best movies that depict your field
82. Invite your audience to join in with a quiz on your blog
83. Embrace popular holidays and make a themed post about them
84. Post a “Year-in-Review” about lessons learned throughout the year and what it means for your readers
85. Round up brands using IGTV brilliantly
86. A roundup of ways your team conducts successful content marketing
Miscellaneous/Fun
87. Have your team weigh in about if they work while traveling
88. Interview questions that help finalize decisions
89. Resources most helpful to SMBs
90. List of books that inspire professionals in your industry
91. “What has changed about our workflow habits over the years?”
92. Compile a list of weekly/monthly aspirations
93. Give your favorite historic moment about your industry
94. Your grade sheet on measuring quality product launches — and how it works in action
95. Explain common acronyms in your workplace or industry
96. Talk about a fun day at the office recently
97. Give a short history of your company
98. A peer-curated list of hobbies outside of work
99.Share highlights from a recent conference
100. Examine a recent movie trailer and how their marketing should be noted
101. Come up with a staff bonding event and recap how it went
Because it’s easy to get wrapped up in the day-to-day of your industry, it’s also easy to run into the same types of blog posts. Blogs are important for SEO and lead generation, so picking the “right” topics is a crucial step in marketing planning.
Remember to mix it up and have fun with blogging it doesn’t have to be the most formal part of your website. Blogs are an asset to your business, not a hindrance, and these post ideas are some of our favorites as HubSpotters.
For more interesting content ideas, check out our ultimate list of tips here.
