11 YouTube Channels for Digital Marketing

YouTube is a helpful resource for learning digital marketing strategies from expert influencers. There are a variety of channels, offering practical tips and techniques to market your brand.

Here is a list of YouTube channels for digital marketing. There are video tutorials on search engine optimization, social media strategies, landing pages, copywriting, and content marketing. All of these channels are free.

Moz

Moz

The Moz channel focuses on search engine optimization and inbound marketing. While co-founder and SEO guru Rand Fishkin is no longer at Moz, you can find a collection of Whiteboard Friday sessions with him and other inbound marketing thought-leaders.

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Backlinko

Backlinko is from backlink master Brian Dean. Get actionable SEO and link building and content marketing strategies. Subscribe to useful playlists such as “Advanced SEO Strategies and Case Studies,” “YouTube Marketing and Video SEO Tutorials,” and “White Hat Link Building Techniques and Tips.”

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SEMrush

SEMrush is an all-in-one marketing toolkit. Subscribe to live streams for upcoming events, including “How to Control Your Social Media Reach” and “Amping Up Your Affiliate Sales With A Personal Brand.” Additional playlists include “Getting Started,” “Live Site Audit,” and “Social.”

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Unbounce

This channel is from Unbounce, the landing page platform. Get new educational videos about landing pages, conversion rate optimization, A/B testing, and all things marketing. Watch playlists on landing page design and effective copywriting for conversion. Listen to marketers as they talk about what you should know.

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HubSpot

HubSpot is a leading source for inbound marketing techniques. Learn to attract leads with blogs, social media, and search. Nurture prospects with the right content at the right time. Playlists include “Creativity, Design and Brand,” “Improve Just About Everything,” and “Social Media.”

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Jay Baer

Jay Baer is a veteran entrepreneur and founder of Convince & Convert, a strategy consulting firm that helps companies gain and retain customers through the smart intersection of technology, social media, and customer service. Convince & Convert runs a content marketing blog and multiple podcasts for business owners and executives.

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The Business Lounge

The Business Lounge is by digital marketing strategist Kimberly Ann Jimenez. This channel is a good resource for marketing how-tos on different social networks and on email to find clients and grow your business online. Playlists include “How To Use Social Media Marketing Tools,” “Online Business Success Tips,” “How To Use Facebook Ads,” and “Learn Content Marketing.”

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Josh Bachynski

Josh Bachynski is a channel for SEO help, tutorials, and experiments, as well as info on the latest developments relating to Google search. Follow its “White Hat Vs. Black Hat” playlist to find out what’s currently working in SEO. Learn how to rank and how to recover your rankings.

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The GaryVee Video Experience

Gary Vaynerchuk is a digital media guru, five-time New York Times bestselling author, and angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Vaynerchuk is a good resource to learn how to grow your brand online and witness how a true digital marketing force achieves success. Useful playlists include “The #AskGaryVee Show,” “DailyVee,” and “Business Meetings with GaryVee.”

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Neil Patel

Neil Patel is a widely followed digital marketer. He’s also the co-founder of Crazy Egg, Hello Bar, and Kissmetrics. His YouTube channel offers marketing tutorial playlists on Instagram, YouTube video SEO, email marketing, SEO and more.

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Google Analytics

This is the official channel for Google Analytics, where you’ll find videos and product tips for multiple Google products, including Analytics, Data Studio, Optimize, Surveys, and Tag Manager.

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