Using Instagram Stories, businesses can attract followers with dynamic product and brand content. There are a variety of tools to help.
Here is a list of tools for creating Instagram Stories. There are templates, easy-to-use video editors, and full production platforms. All of these tools are free, though most offer premium add-ons.
Adobe Spark
Spark is Adobe’s tool to turn words and images into magazine-style web stories. Easily add photos, video clips, icons, or your own voice. Select from professional-quality soundtracks and cinematic motion. Download Spark Post, Spark Page, and Spark Video to create and share whenever inspiration strikes. Price: Free. Brand your design with Creative Cloud subscription of $9.99 per month.
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Unfold
Unfold is an app to create engaging stories using compelling templates. The app includes 25 free and 75 premium templates. Use photos or videos to tell a story. No subscription required. Export your stories in high resolution for seamless sharing to Instagram or other platforms. Price: Free. In-app purchases available.
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Splice
Splice is a mobile editing tool to create professional-looking videos on an iPhone or iPad. Splice has tools to create a customized video: trim, crop, effects, titles, speed controls, animation, transitions, music, and more. Choose from a huge library of free music and sound effects. Overlay multiple tracks, adjust the volume, and add narration to fine-tune your audio. Price: Free.
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Magisto
Magisto is a smart video editor to create stories. Upload your business videos and photos. Choose a video editing style and a soundtrack from the library. Magisto’s artificial-intelligence-powered video maker will then analyze and edit your video. Distribute Instagram Stories as well as other social media and email marketing platforms. Price: Free. Premium is $4.99 per month.
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Over
Over is a brand-building app to generate digital content. Start from scratch or choose a template for Instagram Stories, posters, Facebook posts, ads, flyers, and more. Add text and select photos, videos, colors, fonts, and graphics. Share to Facebook, Instagram, Snapchat, and more — or schedule automated posts. Get helpful tips and insights from the Over designers, branding experts, and influencers. Price: Free. Pro subscription for $29.99 per year.
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Quik
Quik is another app to create videos in just a few taps. Choose from 26 themes, each with transitions and graphics designed for any style. Easily reorder, trim, zoom, and rotate photos and video clips. Personalize your story with text overlays and title slides. Choose from more than 100 free songs or use a song from your iTunes library. Price: Free.
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Kapwing’s Instagram Story Templates
Kapwing offers a curated collection of simple templates for your Instagram Stories. Select from the library of templates. Pick from a variety of different styles — from basic templates focused on simple layouts to colored and text-focused versions. Replace the placeholders with your own images, videos, and GIFs. Add text, adjust colors, and create. Price: Free.
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Storeo
Storeo is an app to easily produce Instagram Stories that are longer than 15 seconds. Shoot a long video without continuously holding the record button. Stop worrying about a countdown timer and, instead, focus on what you have to say. Convert pre-edited videos into Instagram stories. Create Instagram Stories and Facebook Stories from a single video. Price: Free. Exporting without a watermark requires a one-time in-app purchase of $9.99.
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Easil
Easil is a do-it-yourself design tool to create Instagram Stories and social media content. Find all social media templates and sizes for every platform, including Instagram Stories. Choose a template, and make easy modifications with the drag-and-drop editor. Switch images, text, and fonts and apply filters. Price: Free. Premium is $7.50.
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InShot
InShot is an easy-to-use mobile editor to adjust speed and add music, voice-overs, emojis, text, and video effects. Prep for Instagram with colored and blurred border. With a premium subscription, access additional features (including stickers and filter packages) and remove watermark and advertisements. Price: Free. In-app purchases available.
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CutStory
CutStory lets you create stories of any length. Import video and then add music, stickers, text, and a background. Divide into separate clips of any lengths. Clips are exported in chronological order so you know the order to post them. Price: Free. In-app purchases available.
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HypeType
HypeType is a tool to amplify your Stories with automatically styled and designed motion typography. Film it or snap it. Add text or automatically pull quotes. Apply animated text filters, add music, and adjust timing. Price: Free. In-app purchases available.