Fall is here, and with it comes a new batch of ecommerce books. There are titles on podcasting, invention, global ecommerce, creating a brand message, and using data for success.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham
Get to Aha!
From the marketing strategist who helped Steve Jobs launch the Apple Macintosh is a guide to positioning any company for industry dominance. Get to Aha! presents a step-by-step framework that will help you determine your company’s position in the marketing landscape, using a DNA-like methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement. Then you can create a branding and marketing strategy that will build market momentum and crush the competition. Kindle $26; Hardcover $28.
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Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller
Building a Story Brand
Donald Miller’s story-brand process teaches readers the seven universal story points all humans respond to, the real reason consumers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, or the lead singer of a rock band, Building a Story Brand will transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Kindle $12.99; Hardcover $17.04.
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UnBranding: 100 Branding Lessons for the Age of Disruption by Scott Stratten and Alison Stratten
UnBranding
UnBranding breaks through the noise of disruption with branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. Maintain and grow your brand through the noise. Focus on the right tools for your business, for the right reasons. Maintain trust, consistency, and connection through customer service and community. UnBranding gives you guidance to navigate the age of disruption and succeed in business. Hardcover $19.37.
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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom by Porter Erisman
Six Billion Shoppers
If the story of the first twenty years of ecommerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. Six Billion Shoppers takes readers on a journey around the world to visit the next ecommerce mega markets and explore how a new ecommerce boom is opening opportunities for entrepreneurs and global brands alike. Addressing Nigeria, China, India, Southeast Asia, and Latin America, this book looks at ecommerce across new markets and what it means for western brands. Paperback $20.11; Kindle $12.99; Hardcover $20.92.
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Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans by Stephen Woessner
Profitable Podcasting
Profitable Podcasting lays out the formula for creating, launching, marketing, and monetizing podcasts in any industry. Get production help, software recommendations, web and social strategies, schedules, checklists, and helpful examples. Plan and execute your strategy, maximize your buzz, and win fans. Paperback $16.99; Kindle $9.99.
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Bold Vision: A Leader’s Playbook for Managing Growth by Paula Morand
Bold Vision
Bold Vision, the fifteenth book by entrepreneur, motivational speaker, and mentor Paula Morand, challenges the cultural popularity of the theory that growth is difficult. She says humans are not wired to stay stuck in the status quo. We are always ready to change, to be innovative, and to see our world in new ways. This book is a guide for leaders and entrepreneurs to get to that natural growth mindset. It answers the question that we must all inevitably ask, “Where do we go from here?” Paperback $19.95.
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The Maker Revolution: Building a Future on Creativity and Innovation in an Exponential World by Mark Hatch
The Maker Revolution
The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, do-it-yourselfers, and inventors around the globe are changing innovation. This book shows you how to find your place in the revolution. Learn how the movement came about, and how makers are already shifting paradigms and pushing the boundaries. Discover the people, organizations, and technologies that are catalyzing a rethinking of industry, business, economic development, and education. Explore the ways in which specific types of participation could propel the movement toward greater access and inclusivity. Discover your own inner maker, and join the revolution. Hardcover $25.94.
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The Power of Pivot: Building a Life of Uncommon Success by Trevor Gordon
The Power of Pivot
In The Power of Pivot, explore the notion that uncommon success is realized through successfully navigating life’s pivot points, not just with actions, but with words and attitude as well. The Power of Pivot isn’t just in the shift from one job to another or one business to another. The power comes from how you embrace the pivot, how you process what is happening, and how you ultimately handle the pivot to discover what a change in direction brings. Paperback $19.99.
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Stepping Up: Accelerate Your Leadership Potential by Niamh O’Keeffe and Sarah Wood
Stepping Up
Ever felt like you need an inspired action plan on how to step up? Stepping Up will inspire and equip you to understand and respond to that change and develop your ability to lead yourself and others through it. Follow the practical five-point framework on how to step up and fulfill your ambitions. Learn to reset your rules in a complex and changing landscape. Develop your leadership mission by understanding why you want to lead. Invest in yourself and build the skills and capabilities of a great leader. Invest in your team to take you on your journey and deliver brilliant results. Accelerate your skills and potential, and take charge of your leadership career. Paperback $12.70.
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth by Eric Ries
The Startup Way
In The Lean Startup, Eric Ries detailed the practices of successful startup. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Kindle $14.99; Hardcover $27.
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Eureka: How Invention Happens by Gavin Weightman
Eureka
While the discoveries of scientists have provided vital knowledge that has made innovation possible, more often than not it’s the amateur who enjoys the “eureka moment” when an invention works for the first time. Filled with fascinating stories of struggle, rivalry, and the ingenuity of both famous inventors and hundreds of forgotten people, Eureka offers a fresh take on the making of our modern world. Paperback $13.40; Kindle $12.73; Hardcover $16.42.
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The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience by David Norton
The High Roller Experience
Marketing legend David Norton orchestrated the initiatives that made Harrah’s-Caesars Entertainment one of the greatest marketing companies in the world, using data to identify opportunities for the business, developing the narrative to sell throughout the organization. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, customer management, and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. Kindle $18.09; Hardcover $19.04.
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