For your summer reading list, here’s a batch of new ecommerce books. There are titles on multichannel marketing, blockchain technology, startup strategy, funding your business, and producing successful video content.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
Break Through the Noise: The Nine Rules to Capture Global Attention by Tim Staples and Josh Young
Break Through the Noise
Break Through the Noise shows you how to develop clever videos that get millions of views. Founder and CEO of Shareability Tim Staples provides a nine-step approach to launch a product or service with viral content marketing — without having to invest a fortune. Kindle $14.99; Hardcover $17.70.
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Unblocked: How Blockchains Will Change Your Business (and What to Do About It) by Alison McCauley
Unblocked
Ignoring blockchain technology could expose your business to competitive disruption. Unblocked is a practical guide for understanding and learning how to leverage blockchain. Embrace the oncoming blockchain revolution and prepare your business to respond to the coming shift. Paperback $25.33; Kindle $9.95; Hardcover $21.00.
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Effective Multichannel Marketing: Integrate Paid, Owned, Earned Channels and Maximize the Digital Marketing Mix by Ann Stanley
Effective Multichannel Marketing
Effective Multichannel Marketing provides a path to streamline your marketing efforts — such as paid advertising, content marketing, influencer marketing — into a unified strategy. Avoid the mistakes of scattered marketing. Synchronize your brand message, gain a more accurate measurement of your marketing results, and dramatically improve your efficiency. Paperback $37.95.
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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph
That Will Never Work
In That Will Never Work, co-founder Marc Randolf tells the story of how Netflix went from concept to digital empire. That Will Never Work is a follow-your-dreams story that also covers the fundamental start-up questions. How do you begin? How do you handle failure and success? And what exactly is success? Kindle $14.00; Hardcover $18.90.
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Everything Is Figureoutable by Marie Forleo
Everything Is Figureoutable
Everything Is Figureoutable is a guidebook to train your brain to think more creatively and positively, especially in the face of setbacks. Learn how to overcome a lack of time and money, find two free hours a day, and deal with criticism and haters. Learn to use a fail-proof test to make the right decisions, especially in high-stakes situations. Kindle $12.99; Hardcover $22.50.
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The High Achiever’s Guide: Transform Your Success Mindset and Begin the Quest to Fulfillment by Maki Moussavi
The High Achiever’s Guide
The High Achiever’s Guide helps you break free from the confines of traditional success to discover what will truly give you fulfillment. Get help through four major themes of personal development. Clarify your limiting beliefs and the outdated mindset that has been holding you back. Identify the external or internal factors that drive you. Make space for the new, updated mindset that will take you to the next level. Learn how to commit to the vision you have created for your life. Paperback $18.95; Kindle $14.99.
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Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow by Michael J. Mcfall
Grind
Grind helps you identify commonsense strategies to grow concepts into positive-cash-flow businesses. Discover the real fundamentals, including hustle, self-evaluation, and commitment. Grind provides the insight and expertise aspiring business owners require to reach profitability. Paperback $16.95.
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Create: Tools from Seriously Talented People to Unleash Your Creative Life by Marc Silber
Create
Harnessing your creativity is an essential part of producing a standout business. In Create, Mark Silber shows how to rediscover the artist within you. Learn how to unlock your imagination, and overcome the barriers to innovation. Avoid the traps of procrastination, overthinking, and self-doubt. Find certainty, confidence, and genius in your self-expression. Paperback $13.38; Kindle $12.71.
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Target Funding: A Proven System to Get the Money and Resources You Need to Start or Grow Your Business by Kedma Ough
Target Funding
Target Funding provides a proven business-funding strategy to lift your company or project off the ground and become a sustainable profit machine. Learn about all the options available to you, including conventional, alternative, and diversity funding. Find out how to access all of them based on your needs, demographic, industry, location, and other variables. Kindle $15.49; Hardcover $17.70.
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Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits by Brainard Carey
Succeed with Social Media Like a Creative Genius
Succeed with Social Media Like a Creative Genius shows you how to develop social media campaigns to reflect your personality, share your unique offerings, and achieve your goals. Learn how to build a following, maintain an authentic image, share information creatively, and use social media to earn a living. Get demonstrative lessons to creatively make the most of your online presence. Paperback $9.20; Kindle $9.99.
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Blockchain for Everyone: How I Learned the Secrets of the New Millionaire Class (And You Can, Too) by Sir John Hargrave
Blockchain for Everyone
Blockchain for Everyone is a layperson’s guide for understanding and profiting by blockchain. Learn the formula for investing in bitcoin and blockchain, using real-life stories and easy-to-understand examples. Get step-by-step instructions on how and when to buy bitcoin, cryptocurrencies, and other blockchain assets. Kindle $12.99; Hardcover $26.99.
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Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead by Tony Saldanha
Why Digital Transformations Fail
In Why Digital Transformations Fail, Tony Saldanha, former Procter & Gamble vice president for IT and shared services, provides a game plan for a business’s successful digital transformation. Get a five-stage process to make digital technology the backbone of your company. In each stage, get associated disciplines that are vital to success and a checklist of questions to keep you on track. Kindle $17.93; Hardcover $18.87.
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