Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list. It’s a goal that requires staying up to date on new techniques, honing strategies, and being in touch with the latest industry news.
The sad part? It’s difficult for small business owners, many of whom have little downtime. Podcasts, however, afford busy professionals with the opportunity to digest powerful and life-changing information while they’re commuting, working out, making dinner, or participating in any number of daily tasks that are well suited for audio media.
You can spend hours—if not days—sifting through all the many podcasts out there, but if your goal is to sell more, then these 12 podcasts can help. Plus, many of them offer valuable information for not only running a business, but living the entrepreneurial life.
1. Bowery Capital Startup Sales Podcast
Bowery Capital’s podcast is designed specifically to help businesses improve their sales, and for that reason, it’s an obvious win for this list. With industry experts hosting and joining the podcast, it’s hard not to learn something new—and ultimately valuable—to your sales and overall business strategies.
Audiences can expect a healthy mix of topics, including those focused on everything from SaaS to recruitment. There’s something for everyone, but startup founders are especially likely to find this podcast invaluable.
Listen to Bowery Capital Startup Sales Podcast.
2. B2B Growth
Does your business sell to other businesses? Hosted by James Carbary, Nikki Ivey, and Logan Lyles, this daily podcast for B2B businesses brings listeners one-on-one interviews with industry leaders who specialize in all areas of marketing strategy including content, technology, and social media.
B2B Growth is known for offering solid business advice in succinct episodes that typically don’t run over 25 minutes. For the small business owner on the run, this is the perfect way to grab some valuable knowledge while commuting, during a lunch break, or at the gym.
3. Accelerate Your Business Growth
The Accelerate Your Business Growth podcast regularly makes top podcast lists, and perhaps one reason is host Diane Helbig’s diverse yet strategic approach to business success. Avid listeners include small business owners and salespeople alike, all hoping to gain insights from Diane, who has become a well-known business advisor, sales trainer, author, and all-around growth accelerator.
Though Diane covers many aspects of business, for those seeking sales-specific advice, her interview with Stacey Brown Randall, which focuses on gaining referrals without asking for them, is well worth the time.
Listen to Accelerate Your Business Growth.
4. Sales Evangelist
Donald Kelly’s motto is “when you find something of value you should share it,” and that he does. Donald is utterly passionate about B2B sales, but his podcast is far from preachy.
As with many of the other hosts on this list, Donald brings in a solid number of high-performing guests who share their wisdom with the audience. What’s great about his show is it’s perfect for listeners at various stages of their business journey, from students just entering into sales and business to seasoned entrepreneurs looking to hone their skills.