130+ Social Media Statistics that Matter to Marketers in 2019

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available.

Behold, our list of the latest social media statistics. For each of the world’s biggest, or trendiest, platforms, this list has the latest:

updates on size, growth, and demographics;
insights on how people are accessing, using, and behaving on the platform;
actionable numbers on how brands can succeed there.

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources:

General social media statistics

Social media advertising statistics

Instagram statistics

Facebook statistics

Twitter statistics

YouTube statistics

Pinterest statistics

LinkedIn statistics

Snapchat statistics

Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. The full study also includes more easy-to-understand data visualizations and shareable graphics.