14 New Business Books for 2019

Here is a list of new and upcoming business books in 2019 for entrepreneurs, managers, and creative professionals. Follow the business strategies of a Silicon Valley guru, use mindfulness to enhance your productivity, explore your risk as an economist, and learn how to make big data and artificial intelligence work for you.

New Business Books for 2019

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell by Eric Schmidt, Jonathan Rosenberg, Alan Eagle

Bill Campbell, or Coach Bill, mentored some of Silicon Valley’s most successful entrepreneurs and helped to create well over a trillion dollars in market value. Campbell played an instrumental role in Google, Apple, and Intuit, developing relationships with Steve Jobs, Larry Page, and Eric Schmidt. In Trillion Dollar Coach, leaders from Google share their firsthand experience and explain the Coach’s principals to create higher performing and faster moving cultures, teams, and companies. Kindle $14.99; Hardcover $28.99.

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This Is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin

Marketing guru Seth Godin offers the core of his strategies in this compact guide. Learn how to build trust with your target market and see why the best way to achieve your goals is to help others become who they want to be. Explore the art of positioning. Examine the role of tension in any decision to purchase. And learn why the old approaches to advertising and branding no longer work. Paperback $11.64; Kindle $12.99; Hardcover $15.91.

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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman and Chris Yeh

Written by a co-founder of LinkedIn, with a foreword by Bill Gates, Blitzscaling presents a set of techniques for scaling up an enterprise at a lightning pace to beat competitors before they can get started. Inspired by a popular class at Stanford Business School, Blitzscaling shows how to design and manage a business model that sustains relentless growth. Paperback $10.46; Kindle $14.99; Hardcover $18.30.

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Frenemies: The Epic Disruption of the Ad Business by Ken Auletta

Frenemies is an examination of the disruption that has occurred in the advertising and marketing industry. Ken Auletta covers the ad world’s most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. Frenemies is a good read as you develop marketing strategies for your business. Paperback $17.00; Kindle $15.99; Hardcover $20.40.

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Free to Focus: A Total Productivity System to Achieve More by Doing Less by Michael Hyatt

In Free to Focus, New York Times bestselling author Michael Hyatt reveals nine proven ways to win at work so they are finally free to succeed at the rest of life. Learn to redefine goals, evaluate what’s working, cut the nonessentials, focus on the most important tasks, manage time and energy, and build momentum for a lifetime of success. Kindle $14.57; Hardcover $17.70.

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How Change Happens by Cass R. Sunstein

With the help of behavioral economics and psychology, Cass Sunstein examines how social change happens, with a focus on social norms and their frequent collapse. Sometimes long-standing practices fall suddenly, and sometimes change is more gradual. See what kind of gradual “nudges” are effective and why nudges can give way to bans and mandates. Hardcover $29.95.

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Find Your Way: Unleash Your Power and Highest Potential by Carly Fiorina

By Carly Fiorina, the first female CEO of a Fortune 50 company (Hewlett-Packard), Find Your Way shows you how to release your potential. Drawing from her journey, beginning as a secretary, Fiorina shows you how to choose a path over a plan, use problems as opportunities for progress, overcome fear and procrastination, and reclaim your power. Kindle $18.47; Hardcover $19.44.

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The Players Ball: A Genius, a Con Man, and the Secret History of the Internet’s Rise by David Kushner

In The Players Ball, David Kushner recounts the early days of the internet, when innovators and opportunists battled for power. Follow a decade-long cat-and-mouse game between a genius and a con man that changed the way people connect and that defined the digital age. Explore the risks, rewards, challenges, and back alleys of how the online world came to be. Kindle $12.99; Hardcover $26.30.

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An Economist Walks into a Brothel and Other Unexpected Places to Understand Risk by Allison Schrager

We all take risks every day. But most of us don’t know how to measure those risks and maximize potential rewards. In An Economist Walks into a Brothel, Allison Schrager explores how to manage risk in a career and in life. Learn five principles for dealing with risk to increase the upside to any situation and better mitigate the downsides. Kindle $13.99; Hardcover $27.00.

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The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo

The Making of a Manager is a management field guide, with examples and practical insights. Learn to hire the right people, build trust through reports, and find where to look when you lack the answers. Learn what’s needed to elevate average management and produce exceptional management. Kindle $13.99; Hardcover $17.06.

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A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control by Kartik Hosanagar

Artificial intelligence and its algorithms are making decisions for us — selecting our products, news, and friends. Wharton professor and tech entrepreneur Kartik Hosanagar guides readers through the nature of algorithms, including its history, psychology, and science. A Human’s Guide to Machine Intelligence is an examination of one of the most important developments of our time and a practical user’s guide to this first wave of practical artificial intelligence. Kindle $13.99; Hardcover $18.47.

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Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis

Company of One introduces a strategy of how and why a business should intentionally stay small. By remaining small, avoid unnecessary risk as well as the headaches from dealing with employees. Learn how to right-size your business, determine your desired revenue, deal with unexpected crises, keep clients happy, and generate ongoing cash flow. Kindle $14.99; Hardcover $17.10.

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The Model Thinker: What You Need to Know to Make Data Work for You by Scott E. Page

In The Model Thinker, social scientist Scott E. Page introduces the mathematical, statistical, and computational models that can turn anyone into a genius. Learn a many-model paradigm to organize data, leading to wiser choices, more accurate predictions, and more robust designs. This book is a guide to leverage data and information for advantage. Kindle $19.99; Hardcover $18.56.

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Breathe To Succeed: Increase Workplace Productivity, Creativity, and Clarity through the Power of Mindfulness by Sandy Abrams

In Breathe To Succeed, learn to use fast, simple, and effective breathing techniques to reach enhanced productivity. Become more mindful, engaged, and calm. And become self-aware of your negative thoughts. Activate the power of your mind to breathe through challenges. Paperback $15.95; Kindle $15.15.