If search engine optimization isn’t now a formidable piece of your overall
marketing efforts, you might want to reconsider your strategy.
Raising awareness of your organization’s product or service through organic
online search is crucial, and it’s only becoming more so. In a 2016
MarketDive study, 82 percent of marketers said they believe that SEO’s ability to
boost brand awareness and attract new customers is on the rise.
Add to that data from NetMarketShare, which revealed that Google accounts
for over 76 percent of all global desktop search traffic and 94 percent of
all worldwide search traffic on mobile devices.
The lesson is clear: It’s time to get your SEO in order to take advantage
of the marketing benefits (and traffic).
One of the ways you can start good SEO practices—or hone your current
tactics—is making sure your landing pages are optimized for search engines. Backlinko has a 16-step
process to properly index your website, attract more readers and win favor
with Google.
You can learn about each of these steps in the organization’s infographic
below:
