20 Modern, Clean Ecommerce Sites, for Inspiration

A clean, modern design can be effective for an ecommerce store. It prevents shoppers from being overwhelmed with excessive content, confusing menus, and aggressive sales promotions — allowing stores to create sales through a focus on products.

Here is a collection of clean, modern ecommerce sites. There are fashion sites, specialty boutiques, and design-focused brands.

Harry’s

Harry’s mission is to deliver functionally-designed razors and affordable replacement blades. The simple image and bold text on the home page reinforce Harry’s basic product design — it’s all you need.

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Hardgraft

Hardgraft, a retailer of leather and fashion goods, uses limited text, a bold mission statement, and compelling product images.

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Eden

Eden sells handcrafted, wooden iPhone cases. It uses textured background images to highlight the elemental design of its product.

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Saturdays NYC

Saturdays NYC, a clothing and accessories retailer, mixes compelling product imagery with editorial content and video. The placement of a black-and-white video montage loop at the bottom of the menu is a cool, non=traditional conclusion of the experience.

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Anglo-Italian

Clothing retailer Anglo-Italian has a clean, minimalist layout on the main menu that’s functional for shoppers. Product descriptions are reserved for product pages.

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Bacca

Bacca is a site for hand-made wooden stands for laptops and instruments. The simple home-page image highlights the design of the product.

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Oyyo

Oyyo is an independent design studio and producer of unique-textile interior products. The functional menu design shows Oyyo’s carefully constructed collections, the designers, and the shop.

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Schmeck

Schmeck lets its children’s clothing shine throughout the site, as it’s filled with useful and captivating product images.

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Not Another Bill

Not Another Bill sells curated gifts from around the world. The home page contains a simple set of dropdowns to select gift types and recipients.

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Manolo Blahnik

Manolo Blahnik accentuates its minimal design by presenting its luxury shoes in an off-grid layout. The shadow on each shoe reinforces each unique design.

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FootJoy 1857

FootJoy 1857 sells golf accessories. It uses edge-to-edge video to emphasize the classic elegance of its golf shoe in action.

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Seedlip

Seedlip produces and sells herb-based cocktails and other drinks. Its site highlights the basic pouring of its spirits as a compelling, full-screen video background to its menu.

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Kuum

Kuum is a retailer of colorful block puzzles. Its colorful animated menu simulates the experience of playing with each Kuum design.

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Kvell

Kvell sells modern home furnishings with a mission to make contemporary and functional design attainable to everyone. Its simple and intuitive navigation allows users to select larger collections and images before needing additional text.

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Bellroy

Bellroy is a wallet and carry-goods company with a mission to help the world carry with greater simplicity and ease. In addition to the clean product layout, the site uses animated video and a simple animated slider to demonstrate the design of its wallet.

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Othr

Othr sells unique objects with minimal environmental impact. The site’s clean design and beautiful product imagery support that mission.

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Leen Heyne

Leen Heyne produces and sells fine jewelry. Many of its pieces are crafted from just a single band of metal with twists. The sparse layout with contrasting angles and colors help to display the elegance of each piece.

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