20 Tools for Content Marketing

Content marketing is the practice of engaging customers and prospects with articles, videos, podcasts, and similar to promote your brand and drive sales. Fortunately, there are a variety of online tools to help discover, create, and distribute that valuable content.

Here is a list of tools to assist in your content marketing efforts. There are idea generators, language tools, stock-element libraries, content analysis apps, distribution platforms, and more. Most of these tools are free or have a free plan.

Tools for Content Marketing

Portent’s Content Generator is a tool to generate content ideas. Enter a keyword, and the generator produces potential article titles. Price: Free.

QuestionDB is a database of questions asked on various websites, such as Reddit. Search questions relating to your keywords. Find out problems, concerns, and interests that people have to guide your content creation efforts. Price: Free for up to 50 searches per day. Unlimited searches for $10 per month.

CoSchedule headline analyzer is a tool to create content headlines that convert. Choose the right word balance and optimize your character length for increased engagement. Price: Free.

Hemingway App is a tool to make your writing bold and clear. Hemingway highlights common errors, complex sentences, weakening phrases, and passive voice. Paste the text you’re working on or compose something new. Price: Free.

Pexels provides quality and free stock photos under the Pexels license. All photos are tagged and searchable and easy to locate through discover pages. Photos are hand-picked from user uploads or sourced from free image websites. Price: Free.

HubSpot Blog Ideas Generator is another tool to produce ideas. Enter your keyword and get a week of topics. Price: Free.

Buffer is a tool to manage the distribution of your content. Schedule posts and analyze performance in one place. Price: Plans start at $15 per month.

Hotjar is a visualization tool that provides heatmaps and video recordings. Use it to monitor followers’ interaction with your site and content. Price: Basic is free. Business plans start at $29 per month.

Loomly is a social media calendar platform to manage all of your accounts from one dashboard. Loomly also creates post ideas based on trending topics, RSS feeds, and events. Price: Plans start at $20 per month.

ThingLink is a platform to create immersive interactive experiences. Generate engaging images and videos for digital storytelling. Create image collages, shoppable videos, touch screens, virtual reality, and more. Price: Publishing plans start at $25 per month.

Pixabay is a platform for free images and videos to use anywhere. Download royalty-free photos and videos. Share your own pictures worldwide as public domain. Price: Free.

BuzzSumo is a tool to analyze what content performs best for any topic or competitor. Get engagement and share numbers across social media. Filter results by date, domains, content type, and more. Search multiple words, exact phrases, authors, URLs, and more. Price: Plans start at $79 per month.

Grammarly automatically detects grammar, spelling, punctuation, word choice, and style mistakes. From grammar and spelling to style and tone, Grammarly helps eliminate errors and improve writing. Price: Free. Premium plans start at $11.66 per month.

ScribbleLive is a platform for visual, video, and interactive content. ScribbleLive provides 2D and 3D animations, infographics, videos, polls and quizzes, landing pages, and more. The platform also offers predictive trend solutions to inform your content strategy. Contact for pricing.

Curata is a curation tool to quickly discover quality content, spark new ideas, and feed your marketing channels, such as social media networks and newsletters. Find content with its self-learning engine. Easily organize, publish, and promote. Contact for pricing.

Airstory is a web clipper tool to use in your content research and creation. Install Airstory in Chrome or Firefox, and use it to clip research items. Price: Free.

Loom is a tool to create shareable videos. Capture your screen, record your front-facing camera, and narrate it all at once. Then instantly share with a simple link. Price: Basic is free. Pro is $10 per month.

Ahrefs is a search-engine-optimization tool to research your content and competitors. Enter any keyword to see which content has performed best in terms of organic search traffic, the number of backlinks, and social buzz. Monitor your competitors to see how their content has performed. Price: Plans start at $99 per month.

Canva is a tool to create graphics. Design with stock photos, vectors, illustrations, icons, shapes, and elements. Create with thousands of project templates. Edit with preset filters. Use a one-click process to crop and resize for social media formats. Price: Basic is free. Plans start at $9.95 per month.

The Stocks is a web app that aggregates free stock element sites. Access free stock photos, icons, videos, mockups, and more from dozens of sites. Price: Free.