After so many years of teases, we might as well call it.
In 2017, marketing and ad tech turned the corner toward becoming pseudo-human.
Arguably, we turned the corner long ago, but let’s just say that we’ve been able to make out the actual curve in the last 12 months. It’s nowhere near marketing tools that are artificially human yet, but we don’t have to squint that hard any more to see the pieces falling into place.
Let’s start with the realm we humans have long claimed as exclusively ours: a high level of intelligence.
Built-in intelligence
Last year, it became common for virtually every tool to boast some form of intelligence, ranging from large marketing platforms like Salesforce and Adobe to product lines like Microsoft’s and to specialized tools like influencer platform Linqia. One way to tell that a corner has been turned is that the new tech doesn’t quite feel like news any more.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.