In
today’s digital world, business depends on social networking and marketing. It
doesn’t matter whether you are running a side hustle or a large organization.
Social
media has become a radical way of marketing your business to the rest of the
world. It helps people recognize what you do, makes it easier for you to
contact your clients, and noticeably increases your leads and revenue.
To
engage with brands and the most popular trends, most people use social media
accounts nowadays. There are vast amounts of brands’ pages that people follow
and also the public figures on Instagram.
In fact, according to Globalwebindex, 54% of
global browsers use Social media to research products.
Six Degrees, which is widely considered to be the first
noticeable social media site, made it possible for clients to create a profile
and make other clients their friends. The seed of a massive revolution was
born.
When
people say today that social media has taken over the world, we can’t say
that’s incorrect. We live in a world where Facebook
alone has over 2.45 billion users worldwide.
Social
Media creates a medium where clients can reach the maximum number of people
without sacrificing interpersonal communication.
How Businesses Can Use Social Media
Marketing through
social media is crucial because frankly, consumers are sitting there, scrolling
for hours through their feed, waiting for you to get their attention.
Connecting with your target audience can
be easy if you are active on the channels that they use frequently.
According to EMarketer, 90.4% of millennials, 77.5% of Gen-X, and 48.29% of baby boomers are highly active on social media. Marketing through social media increases your inbound traffic.
It makes marketing through social media a terrific strategy. Every part of what you post is another chance to bring new visitors to your site. When this happens, it’s your chance to convert them into buyers.
To get the most traffic possible,
it’s essential that you continuously post content that is interesting and adds
value for your audience.
With social campaigning
tools like Facebook ads,
you can recognize new possible leads. You can do this by defining your ideal
customer through the ad platform.
Then, Facebook helps you
advertise to those who show the same types
of actions that your target audience does.
Marketing through social media is cost-effective. One of the most significant benefits is that it
helps you reduce advertising expenses without sacrificing outcomes.
Most
of your social media results will come from spending time making quality
content as well as having conversations with your followers.
That
is why 93% of social media advertisers use
Facebook Ads regularly.
A lot
of social media channels provide amazing targeting
potentials, making you focus your efforts on
the types of consumers who are interested in what you do.
What is Social Media Management?
Social
media management is the process of organizing and scheduling your social media
content and following marketing campaigns. It’s more than just posting updates to your business’s
social media profiles.
It
also includes interacting with your audience and looking for new chances to
increase reach and visibility.
Developing a Social Media Strategy
Making a social media strategy is an integral part of
making sure that each of your campaigns is helping you get closer to meet your
marketing goals.
After deciding which platforms you intend to use,
you’ll need to think about how often and what types of content you will post
and then promote.
Considering
how you plan to make interactions and responses is a consistent part of your
social media management.
Do
you want to target potential customers and start a conversation?
How
often will you respond to your concerns on your page?
All
of this and a lot more should be in your social media strategy.
Creating Social Media Advertising Campaigns
Planning
and organizing social media marketing is a significant part of social media
management. It is from here that you start the process of creating a potential
business.
Though
there is a lot of work that you can do to contact your leads through well-made
social content, social media marketing complements this organic activity by
allowing you to target specific audiences and improving visibility.
For example, using Facebook can result
in more income for your business as it enables you to find new leads that are
similar to your best customers.
These are people who may have never tried your brand
in the past but are motivated to visit after seeing relevant content from your
Facebook ad.
Creating a Social Media Schedule
Consistency
is a crucial factor in social media management. You see, no two businesses are
alike. Therefore, you can’t assume the same outcomes for every company that has
tried the same approach in posting on social media.
If
you want to keep customers engaged on these channels, you’ll need to post
quality content consistently.
You
can do this by making a social media schedule or plan that shows what you’re
going to post on which platform.
Making an editorial calendar for your social media management is a great way to
organize your business when it comes to a social media schedule.
You
can manage this calendar in a way that benefits your business. Make sure to
include necessary information like the posting time, content, and any link or
image.
Why is Social Media Management Important?
The
most obvious reason is that your consumers are active on social media. They
want to see updates from brands like yours, and they often welcome the messages
you give on social channels.
Moreover,
social media management is cost-effective. It allows you to encounter amazing
results when it comes to lead generation and conversion.
There
are a lot of tools that you can use to organize and plan your social media
activities, like content posting, engagement, and marketing. Let’s have a look
at some of them.
Here are 25 Best Tools for Social
Media Management
#1 Buffer
Buffer is a software for the web and mobile, designed to manage
social media accounts, by providing the means to schedule posts to Twitter,
Facebook, Instagram, and Pinterest.
These posts are automatically posted at designated times.
Users can also analyze their results and interact better with their community.
Buffer’s interface is clean and straightforward. After
logging in, you find a content creation area where you draft and schedule your
posts.
You can post yourself or can use the scheduling tool to
have Buffer post for you.
Price: It has three plans that can be paid monthly or annually:
- Pro plan: $15 per month or $144 per year
- Premium plan: $65 per month or $663 per year
- Business plan: $99 per month or $1010 per year
#2 HootSuite
Hootsuite is a fantastic application for managing social media
profiles. It allows the user to control multiple streams at the same time and
monitors what customers are saying.
You can post updates, read responses, schedule messages,
view statistics, and more. Many universal brands use this timesaving approach
for social media marketing.
Price: It has three monthly paid plans:
- Professional plan: $29 per month
- Team plan: $129 per month
- Enterprise plan: It is customizable, and the price depends on the features you are going to have in your account.
#3 BuzzBundle
BuzzBundle allows a single person to manage multiple profiles. It ensures that companies will be able to monitor various online platforms using limited resources.
An individual on
your team can post or comment on social media through multiple accounts and
reply to different customers. It makes third party social media marketing more
genuine and personal.
BuzzBundle allows
this by using proxies and hiding your real location. It helps you with your
online reputation, even if you have delegated your social media management to a
third party. Moreover, you can easily switch among the proxies for better
operations.
It
has cool features like:
- Analytics for every project
- Cloud Storage
- Unlimited number of personas
- An unlimited number of scheduled twitter posts.
Price: It’s a little bit pricey. It has two monthly paid plans:
- PRO plan: $199 per month
- Enterprise plan: $399 per month
#4 SocialOomph
SocialOomph contains a group
of exciting features for automating a large variety of tasks on social media
profiles.
Additionally, it
lets the user grow his or her followers on Twitter through recommendations and
analytics.
A user sends
direct messages automatically to new followers. A keyword search set up can
also be done to follow influencing Twitter celebrities.
Price: It has three plans
- Free plan: Yes, you can use social oomph for free but with minimal features.
- Professional plan: $17.79 a half month.
- Twitter Unlimited: $6.79 a half month. That’s a plan exclusively for twitter.
#5 Sendible
Sendible helps you manage social media, schedule messages, interact with your audiences and measure ROI right from one dashboard.
It also makes scheduling posts on multiple social networks easy, as you can do everything from a single interface.
This interface
also provides analytics that measures the effect of these posts on your
audience. Sendible can handle multiple accounts, which makes it the perfect
tool if your business handles numerous clients and contributors.
Price: It has four monthly paid plans:
- Startup: $59 per month
- Business: $99 per month
- Corporate: $139 per month
- Premium: $499 per month
#6 Agorapulse
Agorapulse allows you to
put your entire social network on one interface and manages everything from
there. It is loaded with comprehensive reporting tools that show the exact
effect of your performance as well as social media analytics.
The reports are
fully customizable and can be easily directed to PowerPoint laced with
magnificent graphics.
Price: It has four monthly paid plans:
- Medium: $99 per month
- Large: $199 per month
- X-Large: $299 per month
- Enterprise: $499 per month
#7 Pardot
Pardot’s outstanding marketing analytics helps you
maximize marketing and sales efforts by effectively managing your data. It
makes you aware of your marketing performance and quickly takes
information-driven actions.
The good thing is
that you can unite marketing and sales information in one place, so you’ll know
your marketing campaign ROI and effect on sales income quickly.
It’s superior in
so many different ways, such as Building
smart data-driven campaigns, visualizing and understanding your campaign
performance, simplifying lead management, & getting a more intelligent lead
generation.
It
is an excellent choice for B2B businesses.
Price: It has three plans:
- Growth: $1250 monthly
- Plus: $2500 monthly
- Advanced: $4000 monthly
#8 TweetDeck
TweetDeck is a specialized tool that offers Twitter users a
comprehensive and completely free way to organize multiple Twitter accounts.
Businesses that depend on Twitter can handle multiple
accounts of different branches under one single dashboard. This way, they can
streamline their customer engagement and content syndication activities.
Price: Free
#9 MavSocial
MavSocial is a visual content management and publishing platform
for brands and advertising agencies that use visual content in their social
media marketing.
The tool enables users to store media files in the cloud, to
plan and analyze campaigns and publishing content to all major social media
channels, including Facebook, Twitter, YouTube, Instagram, and Tumblr.
Price: It has three monthly paid plans:
- Advanced: $19 per month
- Professional: $59 per month
- Enterprise: $599 per month
#10 Friends+Me
It’s a management
tool concerned with publishing posts according to a premade schedule. It helps
you reach more people and improve your interaction with them, using its great
data analysis software.
This tool allows
you to stay productive anywhere through its Android and iOS apps. Browser
extensions are also available. It can also save old content on the web for
future reference.
Friends+Me can be utilized
on Windows, Mac OS, and Linux operating systems. It also offers SEO advantages
and allows you to develop your brand visibility on the internet and attract
more customers to your social media profiles.
Price: It has six plans with five monthly paid and one free plan:
- Individual plan: $9 per month
- Small plan: $29 per month
- Medium plan: $59 per month
- Large plane: $129 per month
- X-Large plan: $459 per month
#11 Post Planner
Post Planner provides information on the
top-performing content for any social account, hashtag, or topic that can be
used for planning in your social media marketing campaigns.
All the old posts
are ranked by how viral they are so that you can confidently anticipate the
engagement of your upcoming content.
Such content can
be managed in one dashboard by adding multiple accounts from Facebook, Twitter,
Instagram, and your favorite hashtags, keywords, and blogs.
Post Planner’s
rating system helps you decide the most interacting content available and
promises to get more engagement than any social media marketing tool.
Price: It has six plans:
- Starter: $3 per month
- Love: $11 per month
- Guru: $24 per month
- Master: $59 per month
- Agency: $125 per month
- You can also build a Custom plan
#12 CrowdFire
CrowdFire follows the
philosophy of Clean-Engage-Grow, which is a recurring and a fool-proof strategy
of growth on social media.
Its ‘Clean’
features help to keep away unwanted and spam accounts, which do not add actual
value to the organization or the individual feeds.
The tool shows numerous features, including notifications about new un-followers or inactive followers.
It elaborates
Twitter analytics to help organizations individuals make more calculated and
smarter decisions.
Its DM Marketing
features help users to reach a larger audience and sell through Direct
Marketing.
Price: It is a quote-based plan. You have to contact the vendor to determine the price.
#13 Social Report
Social Report is a cloud-based tool for social media management that’s
suitable for marketing agencies and social media managers.
Key features include publishing automatically, brand
tracking, team collaboration, social media monitoring and analytics, content
management and customer engagement
Price: It has three monthly paid plans:
- Standard: $49 per month
- Advanced: $99 per month
- PRO: $199 per month
#14 Content Studio
Content Studio is also cloud-based social media management and content marketing application or platform. It helps users manage multiple social media profiles from one location.
It also provides users with a built-in composer that
enables them to customize content for their social media profiles.
Price: It has four monthly paid plans:
- Pro: $49 per month
- Small: $99 per month
- Medium: $199 per month
- Large: $299 per month
#15 Promo Republic
Promo Republic is the only
social media marketing platform with 100,000+ post ideas for businesses,
marketers, stores, agencies, and international brands.
It coordinates
your marketing efforts across all locations. It includes content management,
post scheduling, automated publishing, and multi-user collaborations.
Price: It has two plans:
- Solo: $9 monthly and $108 annually
- Standard: $49 monthly and $468 annually
#16 Zoho Social Media Publishing
Zoho Social is a web-based online office suite
containing word processing, spreadsheets, presentations, databases,
note-taking, wikis, and web conferencing.
It is a complete social media management
platform for businesses and agencies. It can manage multiple social media
profiles with unlimited posts scheduling capacity.
It can also monitor keywords through
search engines and provide you with fresh ideas.
Price: It has four annual plans
- Standard: $10 monthly
- Professional: $25 monthly
- Agency: $200 monthly
- Agency plus: $300 monthly
#17 Postlyn
Postlyn is another
social media managing tool that can post on nine different platforms at once.
It has some
unique tools like “Postlyn’s Caption Manager” that enables you to create,
store, organize your posts, and use Captions with them.
You can manage
over 100 accounts and handle the right account at the right time using another
tool called “Client Manager.”
Price: It has 3 Plans:
- Personal: $19 monthly and $60 annually
- Business: $39 monthly and $120 annually
- Agency: $89 monthly and $240 annually
#18 Hopper HQ
Hopper HQ is a social media management tool that lets users schedule social media posts for automated
posting.
Its other key features include full image formatting, bulk
uploading, video post scheduling, and more.
Price: It depends
on the number of accounts. However, it starts at $19 monthly.
#19 Later (Instagram Scheduling)
Later is
a tool for Planning & Scheduling Instagram Posts. Publishing automatically
with Later is 100% safe.
This tool is an official
partner with Instagram and uses the Instagram Graph API for posting, so your
account is always secure.
Price: It has five plans:
- Free: for individuals
- Plus: $9 monthly
- Premium: $19 monthly
- Starter: $29 monthly
- Brand: $49 monthly
#20 Sprout Social
It is a complete social media management tool. It involves the full system of scheduling tools,
including the ability to post to multiple networks at once.
One noticeable publishing feature is its capability to tag
updates so that you can recall them easily for analytics. It handles team
engagement very well.
You can see other members interacting with clients in
real-time without delay, thanks to a
built-in tool called “on-screen indicator.”
Price: It has three plans:
- Standard: $99 monthly
- Professional: $149 monthly
- Advanced: $249 monthly
#21 Viralpep
Viralpep is a tool for social media management used by individual
marketing personnel, small businesses, and enterprises. It allows you to
publish, schedule, and analyze the content.
Viralpep also measures the ROI easily on all the social
media channels using all but one dashboard. It doesn’t have live support like
buffer unless you subscribe to one of the two highest-priced plans
Price: It has four plans:
- Free: you can only manage three profiles with a 20-posts monthly limit, but you won’t be able to schedule content for posting later.
- Professional: $10 monthly
- Business: $35 monthly
- Enterprise: $75 monthly
#22 Oktopost
Oktopost is used to
enhance your online presence. It’s a single, comprehensive monitoring package
that helps to distribute content excitingly.
Another unique
advantage of this system is that you can include a variety of third-party
platforms and applications, such as e-commerce tools like Magento and
Salesforce, in addition to any software dealing with analytics.
Price: It is a quote-based plan. You have to contact the vendor with your requirements and then determine the amount.
#23 Proofer
It is a social
media managing tool with excellent image editing and scheduling features. It
also features organized calendars. It enables the user to re-use any material
later on.
Proofer also coordinates
marketing and analytics for better decision making.
Price: It has four plans:
- Freelancer: $12 monthly
- Brands: $29 monthly
- Agencies: $99 monthly
- Enterprise: $249 monthly
#24 Automate.io
With Automate.io you can create simple automated schedules or even complex
workstreams. It leverages cloud applications and related services to empower
you with such capabilities.
It is an ideal choice for large scale organizations
dealing with huge work volumes.
It can be used for:
- Sales
Automation - Marketing
Automation
Users can use a drag-and-drop interface to integrate
applications.
Users connect to any services they wish to integrate using
their credentials. They can add detailed steps into workflows or pause the
process for a specified length of time before the next step is activated.
You can thus, for example, automatically send out
confirmation emails when a contact form is submitted.
Price: It has four plans:
- Free: allowing you to have five bots with 250 actions monthly
- Startup: $19 monthly
- Growth: $49 monthly
- Plus: $99 monthly
#25 Nuvi
NUVI is an intelligent and intuitive platform
for social media management in real-time. With NUVI, you can group and manage
monitors easier with this tool.
You do not just
follow keywords, hashtags, URLs, or usernames. It combines data from your
company’s Facebook, Twitter, Instagram, and YouTube social media accounts to
help you monitor followers, engagement, and comments.
It is an ideal
choice for enterprises that have considerable scale. They need cloud-based
technologies and frameworks such as NUVI to integrate social media management
and sale operations.
Price: You only get a quote-based plan. You have to contact the vendor to determine the price.
I hope you’ve
found this exhaustive list useful! I am sure some of these tools will fit right
into your kitty.
Management and
scheduling tools are specially made to conserve time and effort for business
owners and give them the desired results. Therefore, start integrating them
into your marketing and management folios and drive better results.