Content Marketing Funnel (Stages)
Outreach: This is the stage of attracting new customers. This will involve you reaching out to the public via your Facebook ads, landing page, videos and infographics. This is the type of content, which goes with this phase of the funnel.
Conversion: This is where you are involved in convincing customers to buy. You employ social media, informational blog posts, case studies and quizzes.
Closing: You make the sale here. This will involve you making an email series, reviews and questionnaires.
Retention: You go all out meticulously to establish brand loyalty and returning customers. Your content must carry exclusive offers, white papers, emails, contests and surveys.
Also Read: Top 10 Content Marketing Autopilot Tools