Does your website have these 27 features?
Websites are probably the single most important piece of digital real estate for your organisation. Your LinkedIn company page and Twitter profile may be important, but ultimately the destination you want to bring people to is your website.
That means it is critical that your website is delivering a good experience for your users and a good conversion rate in order for it to be profitable.
Some of these points are obvious, but it is useful to have a checklist, especially if you are about to re-design your company site or even a start-up just building their first site.
Some points that can often be overlooked that this infographic raises are the need to make your users feel secure, especially if they have to register their payment details with you. Social Meda integration and responsive web design is also a must if you want to future-proof your site.
Another seemingly innocuous element of web design that is actually rather important is colour. Choosing the right colour/colours for your site will help you project your brand and convey your message more effectively. Different colours imbue different emotional reactions, Blue is seen as calm and trustworthy, but is also seen as corporate. Whilst yellow is playful and red evokes passion and helps highlight urgency.
Consider all these things and more when designing your website. This infographic covers the basics.
