Innovative technology has made it easier to take advantage of the personal interests of your contacts and use that to deliver emails that are as unique as they are.
This is called behavior-based email marketing and it’s pretty much like discovering a goldmine only to find there are diamonds one level down.
With this email marketing tactic, you start by analyzing your contacts’ activity in your emails and on your website. As you track this, you automate emails that trigger based on your subscriber’s activity.
Are they shopping on your website but forget to check out? Then you can send only that person an email reminding them about their cart.
Did someone sign up for your webinar? Then you can send them an automated email drip campaign that only they will get.
This only scratches the surface of what you can do.
The whole idea behind taking this approach is to really zone in on your individual customer and deliver messages that are personalized to what they’re showing interest in.
With Sendlane 3.0, you can do this so much more. We took the idea of behavior-based marketing and grafted it into the bones of our email marketing platform.
To take full advantage of this feature, you can start by installing our site tracking code called Beacon so that you’re fully tracking your users’ behavior.
What does that mean? Other ESPs will track basic things like email opens and clicks. However, the revamped Sendlane goes even further and tracks each individual’s journey on your site.
From content pages, to landing pages, to shopping cart activity and so on.
Does this person have a pattern? Do they only buy men’s clothing? Do they regularly buy items for children?
Normally, you’d need to guess the answer, but our system is set up to learn the answers to questions like these to help you send better emails that are personalized to each customer.
And all of that starts with snagging your Beacon code and installing in your website.