As site owners and bloggers, we are always focused on creating the best content for our sites possible. While the content on our sites is extremely important, the email messages that we sent to our subscribers is even more important.
Before sending out that next email, I think about how hard it was to get subscribers on your list in the first place. The last thing you want is to send out a message that is going to result in a bunch of unsubscribes and simply wasting your audience’s time.
With all of that in mind, there are many different reasons for contacting your mailing list, especially when you have paid a lot of money to build that list. Such reasons for promotions to your list can be everything from promotion of your latest product or services, providing your audience with an update on what’s new, or even to give them a free offer or just see what’s going on. No matter what you are sending out, just know that you need to provide value to your audience, while also understanding the power of email ad copy to influence sales and engagement.
To give you some ideas of what’s working best in the world of email marketing and engagement, here are a few examples of ways you can refocus your next mailing to your list while also providing value in the process.
“How Can I Help You?”
It doesn’t matter if you are a blog, brand, or online business — you have a job to serve value to your audience. One of the best ways to accomplish this is to simply ask them a question. Sending out an email to your list asking how you can provide better support or content to them can result in not only a lot of user feedback, it can also provide you with new ways to create content and provide more value to your audience in the process. While these types of emails are often ignored, the responses that they do generate are usually quite valuable and genuine.
“Claim Your Free Download”
Everyone loves to get something for free, especially when they feel like it’s not being offered to everyone else. While people might be coming to your website or blog on a daily basis, you should often give your email subscriber something special. Sending out a mailing to your list with a great call to action where you give them something for free is a great way to not only grab their attention, but also make them feel it’s worthy of a download or look at in the process. This method can also be used to increase engagement, then passing the action takers along to a sales funnel process.
“# Reasons Why You are Failing’
Few things work better than a great call to action or link bait title. After all, if you want people to read what’s inside of your email, you need to give them a great title that grabs our attention. We see this all the time in the world of weight loss and make money online, with banner ads all over the place claiming to give you “one secret tip” to find achieve whatever it is you are trying to do. With all of this in mind, the next time you are running a promotion or simply need to send out a mailing to your list, think about how you can use a great call to action title to gain the attention of your audience.
In summary, email marketing is still one of the most effective ways to get people back to your website and convert audiences into real revenue. To see what’s working best in email marketing and creative headlines, simply look in your inbox today and see which emails you’ve open and which you would have deleted. Once you see a common heading across multiple emails or any titles that grab your interest, think about how you can start using such titles within your own email marketing.