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Marketing is what leads to sales in your business. The better you are at marketing and sales techniques the more money you make. The key is to have these things become second nature over time.
In this article, I’m going to share some quick marketing and sales techniques you can start using today. But first, a word about systems.
Pre-Work: Know your end goal.
Before implementing any of the sales and marketing techniques I’m about to share, you need to have an end goal. In other words, start with the end in mind.
The first thing you need to figure out is what you are selling. Once you have that figured out you need to make sure you have your payment processing system in place. When both of those are ready, then you can start using the sales and marketing techniques in this post.
Technique #1: Show proof.
Perhaps the easiest and most effective way to increase sales is to show proof that your service or product works.
For example, a student in my group coaching program quit her job and landed a huge client as a result of the program. I took a screenshot of her announcement and immediately used it for marketing. I posted the screenshot on Facebook and in the caption I directed any interested parties to apply for the program.
I also did a story about it on Instagram that pointed to the appropriate link where people could apply for the program.
One screenshot of social proof and two social media platforms. The result? People were signing up to hear more about the program.
Technique #2: Document instead of perfect.
A student in my group coaching program found an excellent article by Gary Vaynerchuk where he talks about the need to document on social media.
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According to the article, most people worry about perfecting everything. This actually ends up being counterproductive in the end. While you’re busy trying to be perfect, someone with less skill is marketing and making more money.
That’s why an effective sales and marketing technique is to simply document your business and your life. For instance, I went to my coworking space to get some work done and it turns out a major celebrity athlete was filming something there.
What did I do? I documented the entire thing. This gives followers a peek into my life as an entrepreneur. I go work and end up meeting an athlete.
Technique #3: Start emailing your list.
Out of all the sales and marketing techniques in this post, this is the one you can probably do as soon as you finish reading this.
Email your list, people. Your subscribers are leads. They won’t know what’s going on unless you email them and let them know.
I can’t tell you how many business I owners tell me they have thousands of emails on their list but they never email. This makes absolutely no sense to me. They opted into your marketing, so start marketing!
Final Thoughts
By using these three simple marketing and sales techniques, you’ll start increasing your sales numbers in no time. Don’t be shy about the amazing work you’re doing!