Wanting to produce great video content for you blog is one thing, but coming up with ideas is something else entirely. At times you may have tons of ideas that you feel would make for great videos, but at others you may draw a complete blank.
If you want to come up with ideas for blog video content, these 3 tips can help a lot:
Keep (and update) a swipe file
A swipe file is basically just a text document where you jot down any ideas that you may have. It could even be a notepad, if that’s what you prefer.
The fact of the matter is that inspiration could strike at any time, and when you do it is important that you record the idea. Later you can go over and evaluate it, but having it on paper will give you a resource that you can use to generate more ideas too.
Involve your audience
It goes without saying that you want to create blog video content that your audience wants to see – so what better way than to ask them? Part of the beauty of a blog is that it encourages two-way communication via comments, so invite your audience to comment about what type of content they’d like to see.
Check out what your competitors are up to
Odds are there are several other blogs related to your niche out there that are publishing video content – so why not check out what type of content they’re publishing. When you do, you’ll not only be able to get ideas but you’ll be able to see how well each video is performing and gauge whether or not that type of video is something your audience would be interested in.
As a rule you shouldn’t copy a video topic outright from your competitors, but should look for ways that you can improve on it. In some cases you may be able to provide a different angle, or a more interesting way of getting the message across.
As you start to gather more and more ideas using the tips listed above, you should make it a point to constantly evaluate them. If you do discard some ideas, be sure to keep a record of them – as those topics could very well make for interesting videos or could help spark further ideas at some point or other. Simply put: There’s no such thing as a bad idea.
Once you have narrowed down your ideas, you can then create a video. If you’re worried that part sounds difficult, you could try using Movavi Screen Capture Studio. Not only will it act as a screen recorder for Mac, but it will also allow you to record video footage from other sources too. On top of that it has a built-in editor that you can use to compile, process, and improve the video footage to transform it into compelling video content that would be perfect for your blog.