Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were before.
Retailers can apply this idea to their performance marketing strategies. Specifically, they should invest in the winning combination of Google paid search and Google Shopping. Retailers that develop cross-channel strategies incorporating both platforms can achieve scale and market insights that are otherwise unattainable, elevating their entire search marketing effort.
This guide from Sidecar outlines the unique strengths of each channel and dives into three strategies that leverage the merits of both. Retailers will learn how a united Google paid search and Google Shopping strategy will help them dominate the search engine results page, master keyword performance and develop a more engaging and tailored shopping experience.
Visit Digital Marketing Depot to download “3 Ways Retailers Can Amplify Revenue With Cohesive Search & Shopping Strategies on Google.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.