While many site owners and bloggers are focused on just creating content for their blog, they may soon realize that the most powerful asset is their mailing list. With so many active websites on the internet today, more people are hitting websites and leaving at a faster rate than ever. The only way to really keep these audiences coming back to your website time and time again is through an effective email marketing and mailing list strategy.
To find success with your mailing list it’s not just about knowing what type of content to send out, it’s also about getting people to take action and join your mailing list in the process. Below you will find a list of 3 of the most effective ways to start engaging with your audience while also building your mailing list in the process.
Use a Popup Window to Grab Leaving Site Visitors
Pop-up windows are still one of the most effective ways to get people to join your mailing list. We see them all over the place, and that’s exactly why… because they work so well. While some might find pop-up windows to be annoying, the truth is they only appear once every 30 to 60 days someone visits a website. If you aren’t currently using a pop-up window to increase subscribers to mailing list, it’s definitely worth testing. Other options to explore, which are similar to popups, are push notification, welcome mats, hello bars and exit intent popups.
Add a Call to Action at the End of All Posts
When someone gets to the bottom of your article, what do they usually do? If you don’t have a call to action or give them something to do, they will likely leave your site. An excellent way to provide your audience with something to do, is the incentivize them to join your mailing list. This can either be through a simple form requesting to join your newsletter or giving them a special bonus to end to their email — such as a PDF or downloadable version of the article that just read. It doesn’t take much to offer your audience value, but you will find a nice jump and conversions with this simple addition to the end of your blog post.
Explore Options with Outsourcing and Automating Your Emails
As mentioned at the beginning of the article, most bloggers and content creators are strictly focusing on their content. As effective as email marketing is, it’s not something that everyone knows how to set up or make the most of. For times like these, it might be best to outsource your email marketing efforts to an agency or solution that can quickly scale your efforts and list overtime. This can be as simple as setting up a lead generation campaign, or hiring an email management company to do everything. This type of solution is more effective when you have a monetization plan in place or have the option to turn your existing audiences into Revenue.
Blogging + Email = Winning Formula
When it comes to blogging, most people are focusing entirely on content creation and not SEO and how to use email marketing — which are the real drivers of traffic to sites these days. The truth is, content generation is great but it will only get you so far. With more content than ever on the internet today, site owners and bloggers need to have an effective marketing and business plan in place. Email and lead generation are the best ways to put all this into motion, while also having a strategy in place that can quickly scale over time with paid advertising and traffic sources.