All leading SEO analysts agree that backlinks are without a doubt the strongest ranking factor, and it will probably remain for the coming years, after all, it’s all about building trust and authority for your own domain. By sending search engines the right signals they need to rank you above your competitors, that’s why everyone is building links. However, not even seasoned marketers get the ranking they desire because they underestimate a few little mistakes.
Smart digital marketers and businessmen usually hire a reliable link building company to do this job more efficiently, because it’s professionals would understand these issues better, Our team gathered the mistakes you need to avoid.
Backlinks Only from High DA Sites
Links from Tier 1 PR sites (DA 71 and higher) have more authority than low PR sites. However, getting backlinks only from these sites make your backlink profile look unnatural, if you produce good content it should be shared to get organic shares by variant sites, the majority of press publishers authority ranges from 20-70, it’s easier to get the valuable links from them, here is a list of free PR sites where you can submit your press releases for free and get an extra boost for your ranking.
Also, it’s worth mentioning to keep two factors in mind when building your backlinks profile, geographical and industry relevancy are crucial, plus a backlink that generates traffic and clicks will bring more “Link Juice” to your domain.
Pro tip: make sure to place your link in the upper fold of the page.
Using Unplanned Anchor Texts
There are several types of anchor texts that help you build a diverse backlink profile and achieve a specific goal. For example, branded anchor texts are great for building a brand of your business. Make sure you plan anchor texts in the link building campaign according to your goals.
To plan your anchor texts properly, you need to assess your site’s keyword opportunities along with your competitor’s keywords, see what they are ranking for, what is the search volume for those keywords, how difficult it is to rank for those terms? You might consider targeting lower difficulty keywords and build your traffic from there, as you increase your domain authority you can go for the high volume difficult keywords.
Pro Tip: consider paid ads to target competitive keywords if you’re short in time.
All No-Follow Links
No-Follow backlinks are useful if you’re trying to rank in Bing. Google, on the other hand, doesn’t pay much attention to them.
The value of No Follow links has often led to heated debates among online marketers and SEOs. Ever since Google Penguin has been rolled out, the risk of links has become a central question.
“In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using Nofollow causes us to drop the target links from our overall graph of the web.
However, the target pages may still appear in our index if other sites link to them without using Nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle No Follow in slightly different ways.” Google Support
Yet, there is a good argument that No-Follow backlinks are more useful coming from a high DA sites, over Do-follow links from much lower DA sites, therefore, it’s always a rule of thumb to balance your backlink and internal links attributes.
Guest Post with Poor Content
Guest Posting has always been a great opportunity to amplify your traffic and authority, untrusted citations of your brand will affect your local rankings significantly.
However, you need quality content around the backlinks when acquiring guest blogging services. Poor quality guest posts with your link in them can have a converse impact, everyone is producing good unique content yet only a few are making it to the SERPs, make sure your content is not just unique and rich, it must stand out among other content pieces, the Skyscraper technique is a good method to follow when researching your content calendar, check which posts are being rewarded on the first page, on average, how many words do they have? How many links are included? How many images? Videos? GIFs? All aspects of a good piece of content, and simply make a better one!
You don’t have to create dozens of blogs each month, focus your efforts on one or two pieces that satisfy the searcher’s intent and fully answer the search query.
Conclusion:
SEO keeps evolving, probably it’s the fastest industry, yet it’s principles haven’t changed much in the past 20 years, focus on users not search engines, create content that is appealing for people to share naturally.
Link building can be a pretty extensive task, considering its importance on search engine optimization as a huge ranking factor. If you feel a bit daunted, that’s normal.
That’s why it’s best to leverage the expertise of effective SEO specialists to manage the link building for your website if you feel you need a hand, Let’s talk.