As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long way in further improving an already amazing industry, helping us to build greater trust while better serving our clients.
Never intentionally put clients at risk
Marketing requires us to constantly evaluate risk vs. reward, and that’s especially true when it comes to search engine optimization because algorithms are constantly changing. Some of the tactics that would have been acceptable just a few years ago could get a website penalized today.
But it goes beyond algorithms changing.
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He’s also a proud father, husband, and US Marine Corps veteran. After 18 years in the digital marketing industry, he’s learned a thing or two, and today, while still serving his clients, he’s working to share his knowledge with the industry to help even more people.