Having a customized medical web design is important for every medical practice to improve patient engagement, so investing is good website marketing Long Island is vital
Medical website marketing in Long Island is focused in helping practices achieve a prominent online presence. Good website design and search engine optimization (SEO) are essential to drive more traffic to medical practice websites. Good web design is all about providing a good user experience to increase patient engagement, leads, and conversion.
In this present scenario where people are maintaining social distancing to fight COVID 19, it is important for medical practitioners, hospitals and other healthcare businesses to focus on patient engagement through healthcare websites. Over 50 percent of world’s population is under lockdown and the healthcare industry in all countries is doing all it can to fight the novel coronavirus pandemic. Physicians are other healthcare professionals are not only dealing with COVID patients but also helping them combat the uncertainty and anxiety related to the pandemic.
With social isolation in force, physicians are connecting to patients via telehealth. This option allows healthcare providers to stay safe while providing the care patients need as they stay at home. Better patient engagement helps to build trust between patients and physicians, which is also the key to maintaining continuity of care.
Optimizing Patient Engagement during the COVID Pandemic-19
Make sure to direct your patients on the right path of updated information and corona virus symptoms and treatments. Here are 4 key strategies to improve patient engagement during this Public Health Emergency:
* Optimize your websites to match the new search: Update your medical website to match the new search. Most patients will look information and updates about the coronavirus pandemic. So makes sure that your website is optimized with relevant keywords and phrases that are related to the COVID-19 outbreak. You can also post answers to FAQs on the coronavirus, how to respond to the pandemic, etc. This can drive more traffic to your site, but make sure that all your posts meet HIPAA guidelines.
* Keep your online business listings up to date: In a situation like this, where Internet is the primary source of information, it is important for medical practices to update their online business listings like Yelp or Google My Business, Google Maps etc about their working hours. It is important for the public to know which medical practices are open and accepting people. With local data accuracy, Google has confirmed that Google Search, Maps and Google My Business online listing will show if a business is temporarily closed due to the coronavirus. So if you have revised your consultation time due to coronavirus then make sure to upload it on your business listings as well as on your social media profiles.
* Consider sending emails: Sending emails or email marketing is one of the best ways of marketing a medical practice under such circumstance. Send out customized emails with a simple subject line and body. Provide information and reassurance. Here are some tips to draft an email:
- Be careful with use of words
- Do not send emails about the coronavirus just to “capitalize” on the dilemma.
- Send emails that educate your patients
- Emails can be used for activities such as event cancellations, sharing login details for accessing telemedicine care, providing updates on business hours, etc.
* Utilize social media: Do not ignore social media marketing during this period. Many of your patients will spending more time of social media channels to know more about the virus. So use your social media platforms to post content about coronavirus. Post consistently about tips to deal with the virus, daily updates, FAQs, etc. You can also post information on your working hours on your social media channels.
Other Strategies to improve Patient Engagement
* Conduct webinars and talk to your patients about the coronavirus, its impact, and how to prevent it.
* Repurpose your webinars as guest blogs for a better reach.
* Engage with social media influencers to attract more patients.
Having a customized medical web design is important for every medical practice to improve patient engagement, so partnering with a reliable company offering website marketing in Long Island is vital. Reliable providers of healthcare SEO services will ensure customized medical website design and optimization services to improve your online presence, drive more leads and conversion and build trust.