Search Engines have become the go-to method of finding goods, services, and information for the majority of the world.
It is only natural that everyone is going to fight for that higher ranking in the results page, survival of the highest.
SEO the cheapest way to reach a huge number of people and of course, you can do it too.
Here are a few tips:
Content Structuring
The moment one is clicks on the link, the first thing they will look at is how the page looks. Which means, does the pages seem to contain information they are looking for and how easy or pleasant for them to navigate and go through the content.
Menu bars, logos, headers, footers, sidebars are some of the basics that need to be done right. Use the important keywords in these main structures.
Find More: technical SEO checklist
Content Quality
Now, it is a widely established factor that content is one of the most valuable resources today.
Basically, a search query means the user is looking for information about something, if you have the most relevant and most engaging information, you will rank higher.
It may be simple to create content, but to create an engaging and optimized content, one will need to put in a lot of effort.
Research for the right keywords, use the words efficiently and make sure the content is reader-friendly and engaging.
The key is to identify what the audience needs and provide the same in a way they get the most satisfaction from.
Mobile Optimization
More than 52.2 % search traffic comes from mobile searches and this is a trend that is only bound to increase in the future.
There is more than a 50% chance that you are reading this very article on you mobile.
So if your site is not mobile optimized, you are losing more than half the potential traffic.
Moreover, mobile friendliness is considered as a ranking factor in desktop too.
The more responsive and mobile friendly the page is, the better are the chances of ranking high on among both desktop and mobile searches.
Speed Up
It is not a marathon, it is a race. You page should be the Usain Bolt of web page loading race.
Loading icons are something of a nightmare for the modern web surfers; nobody has the patience to wait for more than a few seconds to get their information.
You can have all the useful information but, if your page takes more than few seconds, no one is going to bother to read it.
Use the available online tools to
check how your page fares, Google itself provides the tool for this purpose. If
it is not the optimum levels, find the solutions and fix it.
Business Profile in Google
Well, most of the search traffic comes from users of Google, only seems fair to seek support from Google itself for better rankings.
Set up your Business Profile with Google My Business.
It’ll help your business appear on searches among Google searches and Google maps searches and the best part is that this is all for free!! Sweet isn’t it?
Now go on, people are looking for the information/goods and services you provide, makes sure you reach them first.
Pro Tip: Hire seo agency to optimize your website.
Happy SEO.