As a blogger these days, sharing information is no longer enough.
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Monetizing your knowledge is key to a profitable blogging lifestyle.
Of course, the goal is to always increase your earnings.
Whether it’s tweaking your current strategies or learning new ones, there’s always room for bloggers like you to grow your revenue.
In this post, you will let learn how to monetize a blog even more using the tried-and-true tactics below.
The tips below should help you maximize the earnings from your blog.
None of the advice should yield an “a-ha” moment from you if you’re a seasoned blogger.
However, you must at least draw inspiration from these practical blog monetization tips. Sometimes, it’s the simple things that make a big difference.
1. Fortify your SEO strategy
Whether you’re new to affiliate marketing or not, you should know better than to do SEO on your blog.
It’s the best way to generate tons of traffic that lead to conversions and sales.
However, here’s a frequent mistake that most affiliate marketers do:
They only optimize their blog’s on-page SEO.
As crucial as on-page SEO is, it’s just half the battle.
And as a result, their half-baked SEO campaign leaves their blog rankings a tad below the first page of organic search results.
If you’re like these affiliate marketers and want to increase your rankings, then you must:
- Build backlinks from high-quality sites
- Research your competitors and observe their every move; take action to their plans using the data you’ve gathered
- Monitor your backlinks and see whether you gained or lost them; find a way to get back the lost backlinks
These tasks sound like a pain in the neck. And I’m not going to lie – they are!
That’s why you need to use a tool that can help you manage all these SEO tasks for your blog.
In the crowded SEO market, I suggest that you use Serpstat.
It’s a fairly new tool that’s powerful enough to help you organize your on- and off-page SEO responsibilities.
I wrote my unprejudiced review of the tool and I still feel it’s one of the most budget-friendly SEO tools out there.
2. Track your conversion rates using a heat-mapping tool
If you want to grow your blog’s revenue, you must scale it.
You need to know how much you’re earning and why you’re earning as much as you are now.
And you can’t do that without a heat-mapping tool.
It helps identify which parts of the page people click on the most.
Clearly, you want visitors to click on the right buttons on the page.
So if they’re clicking on all your links except your “Buy Now” button for your online course or your Google Adsense blocks, then something’s wrong!
With a tool like Crazy Egg, you’ll find out why.
You didn’t place the button or link on the section of the page where visitors can clearly see it.
Or the appearance of the button is preventing it from generating clicks.
With Crazy Egg, you never have to guess.
It lets you benchmark your content’s conversion rate and put different factors to the test!
You can change the appearance of your button, move it from one place to another – anything to hike up your page’s click-through rate!
If done correctly, you can enjoy greater conversion rates and greater revenue down the line.
3. Improve your content’s conversion abilities
Sometimes, your content – for a lack of a better word – stinks.
Even if you are a native English speaker, your choice of words can spell doom for your blog’s performance.
Here’s the thing:
You need to know who your audience is.
That makes you need to be aware of the words you’re typing in your content.
If you’re catering to women, you can’t use masculine words in the post. They will turn off your audience and leave your blog. And vice versa.
Unless you have the powers to get inside your reader’s minds, you can settle for Webtexttool instead.
It works similar to Yoast SEO for WordPress. The difference is that Webtexttool analyzes your content’s ability to convert.
It takes different factors into consideration such as:
- Ease of readability
- Text credibility
- Target audience
- Sentiment
- Text layout
The tool provides an aggregate score of these factors. The higher the score, the more effective your content is.
It also shows areas of improvement for your content so you can work on them.
4. Share your site’s key metrics
If you’re offering banner space to advertising opportunities for brands, then you need to know this:
Advertisers want visibility.
They’ll be paying you to feature their banner on your blog.
But they won’t part ways with their money that easy.
You need to give them a reason why they should.
The quality of your site should speak volumes regarding this.
If you have a site that generates a least a thousand visitors every day, then you must be fielding offers on a regular.
If not, then maybe your site isn’t on that level yet. After all, advertisers won’t invest on a site that can’t even draw below a hundred visitors every day.
OR…
Maybe they just don’t know much about your blog yet.
So show vital metrics of your site’s performance!
Here are things you can feature:
- Traffic from Google Analytics
- SEO metrics such as Moz DA, Ahrefs DR, Majestic Flow Metrics, Alexa ranking, etc.
- Social media followers and email subscribers (goes to show your reach outside your blog)
Showing off these metrics give advertisers a better idea of what your blog is about.
The higher the metrics, the more opportunities will come pouring your way!
5. Publish a blogging income report religiously
I bet you are familiar with Pat Flynn’s now-defunct income report every month:
Pat’s last published income report was in December 2017.
He’s one of the first guys who did it in this space.
The income reports are very useful for marketers who are interested in building a passive income.
The goal is not to make people feel small. Nor is the purpose to brag your earnings.
Here’s the real objective of income reports:
Evangelizing your audience.
Documenting your journey towards profitability helps you connect with like-minded people who share the same path as you.
At the same time, you are transparent to your readers with your business practices.
You open the dialogue between you and your readers above what worked and what didn’t. You then are able to build a brand by sharing things that helped you grow your income and that people can replicate.
So, the question remains:
“How exactly can I earn from income reports?”
Simple – here are a few ways:
- Use the income reports to drum up interest to your online course about (drum roll please)…how to grow your blogging income
- Same as above but, instead of an online course, you’re selling an ebook about passive income
- Get feedback from readers and exchange ideas on how to improve your process and make more money
These are just three quick ideas off the top of my head. You probably have more ideas in you right now. Use them!
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