Maximizing your digital marketing campaigns should be your primary goal.
However, lots of digital marketers are launching successful marketing campaigns like clockwork. And just like you, they’re also doing their best.
Somehow, that lessens your chances of making an impact, unless you make an effort to stand out!
I’m sure you already know this, but:
There’s more to digital marketing than SEO, content marketing, and other popular methods!
They produce results, which is why most marketers swore by these digital tactics. But there are also other powerful approaches that can help you reach more people with your campaign.
In this post, find out the different marketing strategies you should try on for size if you want something new and different.
1. Remarketing
First in line is this strategy that increases conversion rates.
In a nutshell:
Remarketing allows you to show your offer to people who have shown interest with your business over and over again until they eventually convert.
Convince them to take a step further.
Since you’ve already caught their attention before, it’s much easier to turn them into clients or customers.
But you need to proceed with caution.
Otherwise, targeting the wrong people will widen the gap between you and your prospects. And it will give you a horrible nickname: that annoying marketer.
If you don’t want to be branded as such, follow the tips below on how to launch a remarketing strategy:
- Give importance to timing. Engaging within an hour increases success 10x.
- Use social media and get people involved.
2. SMS
Back then, SMS marketing was like throwing spaghetti on the wall and see if it sticks.
Sending SMS messages and hoping it would yield results was hardly a strategy at all!
However, thanks to the advent of smartphones, the technology behind SMS marketing smartened up as well.
It really helped that 83% of millennials open SMS messages within 90 seconds of receiving them.
This means that you can count on people who belong to this age group to regularly check their phones. Their penchant for accessing their phones gives you an opening to broadcast your message.
Still, the problem of the crapshoot approach of SMS still persists.
Hence, the new ability to track and measure the results of one’s SMS strategy is why tools like SMSEdge is a godsend. They help businesses see the effectiveness of their campaign. You can also split test your campaigns to see which version generates the best results depending on your goals.
Using the data at hand, you can optimize your campaigns further and squeeze out better open rates. You can also track specific numbers and see how they respond to your messages. This helps you create more granular campaigns that answer to the needs of your recipients.
Therefore, SMS marketing now plays a huge part of your marketing plan. And in this mobile-centric world, it plays a vital role in getting your name out there.
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3. Direct Mail
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You also shouldn’t turn your back on old-school approaches like direct mail.
Apart from being more personalized than email, direct mail helps complement your digital marketing approach.
It creates an opportunity for engagement, presents information formally, increases trust, and is highly authoritative!
In fact, more than 60% of direct mail recipients were influenced to visit promoted websites.
After all, it boils down to a classic truth: people appreciate those who make an effort.
Producing a snail mail that looks and feels elegant, regardless of your business, shows to your audience that you care.
And if people can sense this effort of creating a personalized direct mail piece, they’re likely to return a portion of that investment to you.
4. Speaking Engagements
If you have the fondness for talking in front of an audience, then you already have another marketing tactic in the bag!
Being a keynote speaker makes this list considering 3/4 of people attend an event because they can relate to the topics covered by the speakers.
So if you can speak about valuable information pleasantly, you have the power to attract people and get them to listen with what you have to say.
If you’re launching a new product or announcing your earnings, seize the opportunity to produce positive public exposure.
Here are some tips to help you out:
- Connect with your audience extemporaneously. Don’t read a speech to them.
- Use relatable facts as examples.
- Keep your talk sweet and straightforward.
- Be catchy and memorable.
5. Chatbot
Chatbots are an anomaly. They help you create automated messages to your audience, but they interact with users just like a human would.
This reason is what makes them useful if integrated into your marketing strategy.
Chatbots can take care of all the necessary queries for you. And it can be around to accommodate these queries 24/7.
There are lots of chatbots to choose from, but Drift stands heads and shoulders above the rest. Aside from the usual chatbot features, this tool can help you qualify leads, automatically book your meetings with people, and seamlessly connect with your email campaign.
So start developing a highly engaging chatbot. Here are tips on how to do it:
- Choose valuable features and make it provide essential information.
- Make a proactive bot that initiates interaction as soon as visitors come to your website.
- Add personality to it by making it sound human-like.
Of course, it can usually handle necessary information. But that doesn’t mean it will leave people hanging.
If someone asks a question that is too complicated for a chatbot to answer, you can always let a live operator jump in.
Final Thoughts
As seen above, there are lots of marketing strategies that you can use to boost your business. Again, you don’t have to limit your marketing campaign using the same old tactics and techniques.
If done correctly, you can unearth more leads and sales by putting the strategies above into practice!
At the same time, you can’t expect all of these to produce the same quality of results. It’s up to you to evaluate the effectiveness of each. Their effects vary depending on different variables.
Ultimately, the world is your (marketing) oyster. But it’s a matter of choosing and implementing the best marketing strategies that will work for your business.
