You’re more than just a mere marketer. You are an entrepreneur, you get things done, you set goals, and most importantly, you follow through. Due to the busy nature of owning a business, there’s no doubt that you’re looking for ways to become a smarter marketer — and that’s where we come in.
The key to every business is growth. We want to help you explode your revenue and bring in more happy customers on a consistent basis. In order to get this done, you’re going to have to implement tools into your marketing plan. But not just any tools, you need the best.
Our goal today is to bring you some of best hacking tools for growth that the internet has to offer. The tools listed here are designed to help you in multiple ways. You have to keep in mind that like all professions, a diverse toolset is crucial to success.
Crazy Egg
A/B Testing is a pivotal way to make sure your marketing plan is working. Essentially, A/B testing is when you run two different email copies, marketing campaigns, or ads at the same time and gauge the results.
The point is to find out what works, toss out what doesn’t, and improve on your marketing strategy until you have a lineup of advertising that promotes substantial growth. Crazy Egg is an excellent tool that makes doing A/B testing a breeze.
Crazy Egg allows you to build visual heat maps to see where customers are going on your website. You can look at both individual sessions as well as overall stats for any given period of time. So, how does this help?
Let’s say you set up two ads on your website. You can insert the link into Crazy Egg’s heat map tool and see which ad is getting more clicks. Based on your discoveries, you can learn what your customers like and help build clean efficient ads.
Marketo
Social media has quickly become one of the best ways to market your brand to a new, wide audience. Due to the popularity, all of the major social media outlets have come up with ways for you to explode your growth through creating and designing custom ads.
Marketo allows you to roll all the traditional social media ad applications together into one easy to use system. This versatile tool will help you build ad campaigns and spread them on all of your business social media accounts.
Once you have your ads posted, Marketo lets you develop a plan and follow analytics on each platform. You can see which ads are generating growth, and which ones need some tweaking. The detailed overview gives you information such as click-through rate, conversions, views, and more.
OptinMonster
Growing and acting on your lead list is perhaps the most important part of any business. If you’re advertising to the same people over and over, you’re not going to see any substantial growth.
OptinMonster is a tool that’s used by marketers to help curate leads through smart design forms, audience targeting, and converting people who come to your page. One of the best ways that this tool will help you grow your business is by helping you entice and target visitors to your website.
There are multiple ways OptinMonster connects visitors to your brand. You can use it to build custom forms that encourage people who come to your page to sign up for your mailing list. If properly implemented, you can also use this tool to target people who leave pending shopping carts on your page.
The purpose is to cast out a net and pull in those who would otherwise leave your website and never come back. You have to be able to turn this section of your audience into customers, and this tool helps you get that done.
BuzzSumo
When you’re writing content for your website, it’s crucial that the content matches what’s popular, particularly with your audience. There are ways that you can sift through popular content so you can ensure that you’re delivering something meaningful to your audience.
BuzzSumo is a tool that helps you deliver quality content that’s bound to grow. You can target specific keywords and see what’s ranking well in your niche — including with your competitors. You’ll discover what kind of content people are publishing, including the titles.
There’s no quicker way to add some serious growth to your brand than by publishing quality content. You can use BuzzSumo in combination with Google’s Keyword Tool to develop a long-term SEO and marketing plan.
After you’ve published some content, you can come back and track it alongside your competitors to see where you can improve. The real-time analytics gives you insight on how you can craft curated content that will keep your audience coming back for more.
Mixpanel
There are few things that will turn customers away from your product or brand like a website with technical issues or logical problems when logging in and making a purchase. If you want to see some serious growth in your business, you should work to solve these problems as soon as possible.
Mixpanel is a tool that, among other things, can help you hammer out the details of your customer’s experience when they make a purchase. This resource helps you build data on your customers as they are going through and filling up their cart.
You’ll learn if they are running into problems, and how you can speed up the checkout process. Studies show that the longer the customer lofts around before the purchase, the better chance you’ll end up with an abandoned cart. While you can use your marketing skills to pull those people back in, your best bet is to make sure they can finish their order the first time.
Mixpanel will help give you a competitive edge on the market by helping you tweak and perfect your customers experience from start to finish.
Conclusion
Website growth is something that you have to work to achieve. However, if you have the right tools at your fingertips, you can “hack” the system and make some serious progress towards your long-term marketing goals.
Each one of these tools offers something a little different. You have to make sure you’re creating engaging, SEO-rich content, entice the people who come to your website to become customers, have an all-star social media plan, and engage in A/B testings.
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