This is not an SEO blog post.
As a follower of, in my opinion one of the most direct and hard-hitting SEO blogs around today, I am assuming that you know how to do the basics.
In fact, you probably know the basics better than I do…
By I would still argue that some of my SEO results match or even surpass yours.
How? I hear you cry…
Through leveraging skilled, reliable and affordable talent.
Yes, I’m here to talk about how you can pay around $4-5 per hour to have your most mundane and tedious SEO tasks not only outsourced, but performed more effectively than you can yourself.
We are going to go through each of these 5 tasks and I am going to explain exactly how you package them up and hand them over to an offshore resource that has only basic online marketing/SEO knowledge.
The process to outsource each group of tasks task follows the same basic structure. After six years of outsourcing the majority of the processes in my online businesses and roles in the corporate world, I have found that this is the most effective method…
Remember, repetition is the mother of skill.
Identify Outsource-able Tasks
There are “outsource-able” tasks and “non-outsource-able” tasks.
Those that are outsource-able, have 2 or more of the following characteristics:
- Are repeatable
- Don’t require face to face communication
- Are time consuming
- Are boring
I have listed the tasks that exhibit these characteristics for each of the 5 mind-numbingly boring SEO processes shown below.
Perform Outsource-able Tasks in a Manageable and Repeatable Fashion
Now, if there is one thing to take from this blog post, this is it…
EVERY task that you outsource must be performed by yourself prior to outsourcing.
Doing so enables you to both optimise the process and understand the amount of time required for each task.
Create Working Procedures
Read Work The System by Sam Carpenter.
He managed to turn his business from shambles to a well-oiled systemised machine by creating reproducible processes in each department, I would recommend doing the same.
As you perform the tasks outlined above, record everything you do in a Working Procedure (Google Doc) that includes all credentials, images and templates that are included in the process, here is the template that I use. For absolute clarity you can also use screen recording technology to create videos showing you performing complex tasks, I use Screencast-O-Matic.
When complete, you now have an electronic handbook for guest posting, which can by iterated by your outsourced team member over time.
- MANAGING YOUR GUEST BLOGGING CAMPAIGN
For a detailed post on how to perform a guest posting campaign, click here.
A staple of any SEO campaign worth it’s salt…
Here is the tracker that we use, feel free to download a copy.
OUTSOURCE-ABLE TASKS
- Building list of blogs to approach
- Reaching out to blogs
- Arranging delivery dates
- Tracking delivered articles
- Integrating articles posted into social media schedule
- KEYWORD TRACKING
For a detailed post on how to track your progress, click here.
When completed over a long period of time, this can give massive insights on progress and ROI of SEO campaign.
Here is the Keyword Tracker that we use, feel free to download a copy.
OUTSOURCE-ABLE TASKS
- Building tracking sheet
- Obtaining info from sources
- Updating tracking sheet
- Analysing and reporting major changes
- RESEARCHING YOUR COMPETITORS
For a detailed post on competitor research, click here.
Useful for both inspiration and defensive moves, an SEO competitor research tracker is a must.
OUTSOURCE-ABLE TASKS
- Identifying competitors and building tracking sheet
- Obtaining info from sources
- Updating tracking sheet
- Analysing and reporting major changes
- MANAGING YOUR CONTENT SCHEDULE
For a detailed post on content strategy, click here.
Every SEO knows that managing a regular content schedule takes a significant amount of time, the good news being that most of the tasks, you don’t need to do.
Here is the content tracker that we use, feel free to download a copy.
OUTSOURCE-ABLE TASKS
- Managing content tracker
- Content research
- Basic graphic design
- Content formatting
- Content promotion
- Managing guest writers
- MANAGING YOUR SOCIAL MEDIA SCHEDULE
For a detailed post on how to manage social media profiles, click here.
Not strictly an SEO process but still can have can massive benefits to your SEO campaign.
Again, here is the social media schedule we use, feel free to download a copy.
OUTSOURCE-ABLE TASKS
- Content scheduling
- Audience engagement
- Basic graphic design
- Customer service
Ok, so now you have a lovely neat section of your Google Drive dedicated to outsourced SEO Working Procedures all you need to do is share…
However, do feel free to park this blog post and continue performing the above tasks yourself, that’s fine…
Though, do not come running back in three months when your competitors have released a number of competing products, new marketing campaigns and seem to have a better quality of life than you.
No, but seriously, you don’t want to be doing these mind-numbingly boring SEO tasks, especially when someone else could be for $4 per hour 🙂
Let me know how your progress in the comments below.
Tom is the Founder of Virtual Valley, a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 10 million hours of their time by 2020. Tom writes about how you can grow your remote business on the Virtual Valley Blog, you can also follow him on Twitter here: @tomhuntio.
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