5 Proven Marketing Tips to Grow an Instagram Page
Instagram is the current buzzword in the realm of social media marketing. It’s growing at an incredible rate, and businesses that are using it to promote their brands are seeing amazing results.
Today’s social media users love Instagram for its highly visual
content that’s fun and engaging. The thing is, there’s SO MUCH growth potential
for brands on Instagram. It’s easy for brands and consumers to connect, but
that doesn’t mean the connection will happen naturally. In fact, many brands
struggle to make strong consumer connections at all.
Therefore, a dedicated brand that wants to make a killing on
Instagram will attack with a strong marketing strategy. There’s a lot that goes
into marketing on Instagram, and you might not know where to start. So, here are
five of the top strategies for growing an Instagram page.
1. Focus on Your Follower Count
Although a good marketing strategy does not come out of
fixating on your follower count, it does give you some context and ideas for
growing it. First of all, it’s important to establish just how important a high
follower count is for marketing.
Instagram has an algorithm that decides when and where a business page will show up in a consumer’s newsfeed. Follower count is a factor, as is the quality and quantity of your posts.
Business profiles with a high follower count and high-value content are favored over those with a low follower count and high-value content. So, even if you have amazing content, you might not even show up in your followers’ newsfeeds!
That’s why it’s so important to focus on your follower count
first. Make goals to improve your follower count and strategies to get there.
Most business owners set a goal in 5,000 increments. It’s a high number, but
it’s not so lofty that you’ll fail to reach it in a short amount of time.
Then, you’ll want to take steps to increase your following accordingly. A great way to build rapid momentum for your page is to buy Instagram followers.
Although you don’t want to rely on this strategy long term, it can boost your follower count enough to help your page get into your target audience newsfeeds.
From there, your goal is to improve engagement and continue
developing the content your audience has come to know and love.
2. Use More Hashtags
Hashtags are a treasure trove for Instagram marketers, and
if you haven’t discovered this yet, your world is about to change for the
better. Instagram uses hashtags to categorize posts and make content searchable.
If you’re looking to increase visibility and grow your following, start with the use of trending hashtags. When users search for and follow a trending hashtag, your content is likely to show up in their feed. It’s a great way to get more followers organically.
When you’ve established a decent following, develop a branded hashtag. This tag will be used in connection with your business. When consumers see that tag, they’ll know it’s related to a specific marketing campaign you’ve developed. It will also increase the production of user-generated content, which will be discussed next.
3. Develop a System for More User-Generated Content
User-generated content (UGC) is one
of the easiest ways to develop brand credibility and build trust among your
audience. It’s also a great way to share promotions and endorse products.
Using branded hashtags is just one way to create more
user-generated content (UGC). Many brands that try to get more UGC try to do so
randomly, but the most effective strategies are planned an in line with a
system.
The goal of a UGC system is to use a hashtag, contest, or challenge
that will naturally promote UGC. It must be relevant to your audience in a way
that connects with thousands. Look for ways that your company can join together
a vast array of demographics and interests for a wildly successful campaign.
4. Post to Stories Multiple Times a Day
Today’s brands simply can’t remain competitive if they don’t post to Instagram Stories. More importantly, brands should be posting to the platform multiple times per day.
Here’s a little background: Instagram Stories has 500
million active viewers. Research shows that the average consumer spends 30
minutes per day watching stories, and some demographics (those in their
early 20s and teens) spend even more time there. Don’t miss out on the
opportunity to post content for such a huge audience!
For users watching Stories, it’s an automatic reel. When one
clip ends, the next one automatically begins. The order of the stories is
designated both by the interest of the consumer and the recency of the posting.
In other words, those that posted most recently will show up at the front of
the reel, and each time they post, it will send the Story back to the front.
You can also pay for advertising in the Stories reel to
reach a great audience. The ad placement is highly effective since the reel
automatically plays the commercial.
5. Use Influencer Marketing
While you’re working your way up to influencer status, let
those who have gone before help you succeed. Many business profiles with more
than 10,000 followers will endorse your products, services, and/or brand in
exchange for a nominal fee.
This marketing tactic has a profound effect on a targeted
audience. An influencer’s audience is very loyal, and they trust said
influencer to give them the best information. It’s an amazing resource for
spreading the good word about your company; after all, word of mouth marketing
is considered the most effective.
To avoid wasting your money, only use
influencers that are on-brand and will deliver the right message. Check out
past endorsements and make sure the engagement on their profiles is authentic
and positive. You don’t want to waste money on a poor endorsement that doesn’t
reach a lot of people!
Marketing an Instagram page requires a unique set of
tactics, but they’re simple to learn and execute. It’s a matter of making a
plan and putting in the work to see its success.