Search Engine Optimization (SEO) is a marketing strategy that, if executed correctly, can be crucial for the success of your business. Prioritizing Search Engine Optimization should be your main focus for getting the desired results. In this article, we are going to go into more details about the 6 reasons why you should prioritize SEO.
Source: ragasmedia.com
1. In order to offer something to someone, they need to find you first
SEO is a core component that allows websites to be easily found by visitors online. Your content needs to be read, your services need to be hired, and your product needs to be sold to someone, and that can be achieved with good Search Engine Optimization. It’s that easy, and if your digital marketing strategy doesn’t include good SEO, then your website will simply not appear on Google or any searches.
If you are considering pouring a majority of your resources into paid search, you might want to reconsider that. A study in 2014 found that around 64% of over 310 million visits to 30 different websites were the results of the organic search. After more in-depth research, the study found that organic search has better Return of Investment (ROI) than paid search.
2. SEO is easily incorporated if you have qualified SEO specialists
A lot of big companies are not integrating Search Engine Optimization due to lack of experts in that field of digital marketing. If you are struggling to find a good SEO expert, there are a lot of SEO companies from Bangkok that are considered to focus on SEO firstly in digital marketing and offer great results. They will offer you a successful SEO strategy that will boost your traffic, and as well increase your website content and reach.
Source: 2440 Media
3. SEO works for B2B marketing
Many executives of B2B companies would argue with you over the fact that SEO strategies have more impact on B2C companies. But according to a study in 2014, 94% of B2B buyers did some type of research before making the purchase, and 77% of those have used Google as a search engine. So, in fact, SEO is just as good for B2B as B2C companies.
4. A good SEO adds more credibility to your business or brand
I can say with 90% certainty that most of you look at only the first page of results when googling something. This does not make you a bad person or anything, but we tent to find the first page of Google results in the most credible, and rarely do we move past the first page. This is why a good SEO strategy is so important; it adds credibility to your brand by displaying your content, website, or service to the first page.
Source: Entrepreneur
5. SEO isn’t going anywhere
Let’s put it this way, as long as people use search engines than SEO is going nowhere. Contrary to what many people have said in the past about SEO, it is impossible to imagine digital marketing without Search Engine Optimization. Search engines are key components to digital marketing, but falling behind the SEO trends is something you can’t allow. Keeping up to date with all the news and trends in SEO will keep you at the top spot for many years, driving traffic, and make your brand more credible.