Creating a Facebook group is an awesome way to build a community around your business. Much like a membership site, a Facebook group allows your biggest fans to join your private club and get exclusive content that’s not available on your website. Plus, since the members of your group are your #1 fans, they’re more likely to purchase the products and services you offer up.
But are you struggling to grow your Facebook group? A Facebook group with only a handful of members won’t allow you reap the rewards of any of the benefits we listed above. And it’s not just about the numbers either. Having 5000 inactive members is just as ineffective as having 40 inactive members. So, not only do you need to grow your Facebook group, but you need those members to be engaged.
Check out these 5 simple ways to grow your Facebook group faster.
1. Focus on Creating Quality Content
If you want people to join your Facebook group, you’ve got to make it worthwhile for them. Users aren’t going to join a Facebook group that’s a ghost town; no content, no interesting conversations being had, no valuable tips being given out. You need to show users that when they join your Facebook group, they’re going to get extra valuable content. Engaging content is what’s going to encourage them to join your group and it’ll be the reason they stick around. So, you need to focus on creating quality content to share in your Facebook group. .
Be sure to track your group insights as well. These analytics and data will show you what content is a hit with members and what content is a miss so you can focus on providing quality content that your members are sure to love.
2. Interact with Your Group Everyday
Aside from posting quality content, you also need to interact with your group members everyday. One of the main benefits of joining a Facebook group is the ability to connect and interact with like-minded people. Members can share their struggles with each other, give advice, or just chat with people they can relate to. And it’s up to you to kickstart those conversations.
For instance, take a look at the example below. The Facebook group admin starts the conversation with members by asking them to share something that makes them laugh. As you can see the conversation doesn’t even have to have anything to do with your business — just get people to interact!
Don’t forget to like and reply to comments too. People will rush to join your Facebook group for a chance to talk to and get advice from someone they look up to.
3. Promote Your Group to the Right People
Of course, if you want to grow your Facebook group faster, you need to promote it like crazy. But not to just anyone — you need to promote your group to the right people. When you decided to make a website or a business, you should have thought about who your target audience would be. After all, not everyone will be interested in joining your Facebook group. So, you need to find your target audience and invite them because they’re the people who are most likely to become members.
First and most importantly, promote your Facebook group to your email subscribers. The people on your email list are your biggest fans and the most likely to join your group. So, create an email marketing campaign to invite them all personally and let them know why they should join.
Another tip is to join online forums for your niche. You can promote your group (without being spammy) to a whole new audience who’re interested in exactly what you have to offer.
4. Link to Your Group Everywhere
On the topic of promotion, link to your group everywhere. If you want to grow your Facebook group faster, you need to let people know it exists on all of your online platforms. You don’t want to miss an opportunity to let a potential lead know about your awesome Facebook group.
There are a number of places you can add a link to your Facebook group, including:
- Instagram, Twitter, and LinkedIn profile
- YouTube and Pinterest profiles
- Facebook business page or personal profile
- Website menu
- Sidebar of your website
- Floating bar optins on your site
- Email signature
- Website contact page
- And much more
5. Run Targeted Facebook Ads
If you really want to get your Facebook group in front of a whole new audience of people, run targeted Facebook ads. Running targeted Facebook ads is one of the easiest and most effective ways to grow your Facebook group faster.
Plus, with targeted Facebook ads, you can create a unique audience to display your ads to. You can choose your target audience’s location, job title, and most importantly their interests.
This ensures that the people who see the ad for your Facebook group are users that would genuinely interested in what you have to offer.
Get Ready to Grow Your Facebook Group 5X Faster
With these 5 simple ways to grow your Facebook group faster, you can truly start making the most out of your Facebook group. The more active, engaged group members you have, the more leads and sales you can generate for your business.
