5 Things Every Marketer Should Be Thankful for This Year [Infographic]

‘Tis the season for giving thanks, and while digital marketers face many evolving challenges (shifting algorithms, declining reach, etc.), it’s also a good time to take a second to consider the advantages and tools we now have with which to connect with our audiences.

That’s the focus of this new, Thanksgiving-themed infographic from MDG Advertising.

In the depiction below, the team at MDG have identified five key things which have been of benefit, including the popularity of purpose-driven content, increased smartphone ownership (helping to create more-targeted campaigns) and how greater competition between the leading advertising platforms has lead to the creation of more powerful tools for marketers.

There are certainly some interesting considerations – you can read MDG’s full report and logic behind each factor here, or check out the infographic below.