5 Timeless Social-Media Best Practices
Fads
come and go all the time. In fact, thanks to social-media platforms, trends go
in and out of style faster than ever. This can create a problem for business
owners. Namely: how to create content on social media that resonates with a
target audience. After all, if consumer preferences are constantly changing,
how can you feasibly construct a long-term social-media strategy? The key,
often, comes down to adhering to several timeless social-media best practices
that have (and will) stand the test of time. Here, we’ll outline five such
techniques and explain why they’ll always provide value for your business:
Stay Active
Want
to make sure that your business never fades into obscurity? Then you have to
make a consistent effort to post regularly on social media. Some business
owners may feel that their social-media efforts are a waste of time or money.
However, the reality is that a little engagement is better than none at all.
It’s imperative that your brand remains active –– if for no other reason than to
retain credibility among your customer base.
Match Tone & Content
Most
marketers would advise businesses to adopt a lighthearted voice when posting on
social media. Yet, this one-size-fits-all advice actually doesn’t. Rather, it’s
important for businesses to align their style in conjunction with the content
they’re producing. It’s okay to discuss serious issues on Facebook, Twitter,
and Instagram now. Just make sure you do so in a respectful manner.
Include a Picture
Is
it particularly innovative to include an image, graphic, or picture to go along
with the written copy of a social media post? No. Is it smart to continue to
use images anyway? Absolutely. The data doesn’t lie. Visuals and videos make
a big impact when it comes to capturing the attention of your target audience.
Don’t Plagiarize
Though
this should be obvious by now, some inexperienced individuals may think that
everything on the internet exists under public domain. This is not the case.
Stealing someone else’s work –– their words, images, or videos –– without
permission could land your company in serious legal trouble. (For more
information on business law, contact a professional organization like Sivia Law.)
Deliver Quality Content As mentioned above, fads come and go with the blink of
an eye. The one constant that consumers will always value is quality content. Businesses that use their resources to craft
meaningful blog posts and engaging videos don’t have to worry about passing
cultural trends. Rather, they can instead depend on high-class work to generate
leads and sales. At the end of the day, this will prove the most
reasonable –– and sustainable –– strategy for most digital marketers
to follow in regard to social media.