Are you tired of not getting enough traffic or attention to your blog posts?
Regardless of what you feel about these posts, they’re drawing flies for your blog, which is never a good thing.
Ideally, even if you wrote your posts months and years ago, you still want them to continue driving traffic to your site. Unfortunately, that’s not always the case. Probably most of your blog posts fade into obscurity, never to be seen by anyone ever again.
As a blogger, you simply cannot abandon your blog posts knowing that they contain value and information your audience will appreciate. Therefore, you need to build a content reuse strategy that allows you to convert your post into different formats to cater to the preferences of your audience.
In this post, you will learn:
- what content reuse or repurposing is all about as well as its benefits
- the different content formats to help you build your content reuse strategy
- how reused content can drive more traffic to your blog
As mentioned, content reuse is the process of converting one content format into another. In the case of bloggers, since they all publish blog posts, they can convert them into audio, video, infographic, and presentation files.
The benefits of content reuse are endless:
- Engage audiences who prefer a different content format – If they want to listen to your ideas instead of reading them, for instance, you can convert them into an audio file or a podcast. This way, they can listen to it and interact with your blog their way.
- Breathe new life to old content – You can revitalize content published years ago by reusing them into a different platform. Make sure to update the information to maintain its relevance and value for your current audience
- More efficient to create – The ideas and groundwork for the content are already there. Just convert it into a different format and hit “Publish.” No need to plot the outline and grease your wheels writing it.
As a blogger, you’re probably just used to writing your content. Doing anything other than typing out your content seems intimidating. However, it shouldn’t be considering that are lots of tools available for your content reuse campaign.
Below are the content formats and the different tools you can use to help you recreate your blog posts:
1. Video
Video content is a no-brainer in this day and age. According to the 2017 State of Video Content, 83% of respondents believe video will deliver higher ROI and 82% think it is a key part of their strategy. The value of video content will only increase over time as more people become inundated with this content type.
After all, what’s not to love about video content? They are fast and easy to process and delivers content in a more dynamic fashion.
When converting blog posts into a video, it’s best for you to use Lumen5. Feed the tool with the link to the post you want to turn into video content and the tool will take care of the rest. It will automatically generate the video for you but you can edit it if you wish.
Lumen5 suggests for the video to not go past a minute to not lose the attention of people. Therefore, create teaser videos to your blog post to entice your audience to read the whole thing.
2. Audio
The advantage of audio content is people can listen to them anytime and anywhere. They can just use the earphones and play the file on their device while they do other things. This is perfect for people who travel a lot, use public transport, or driving to work and back.
If you want to engage with listeners, then you need to learn how to record your podcast using the right tools and equipment. This post at Buffer will help teach you the basics of recording and setting up your podcast so people can listen to and download it.
For WordPress and Medium bloggers, you can use Play.ht. Upon installing, you can choose which posts you want to convert into an audio file. The tool has preset voices you can choose from to fit the tone and style of your post. It is a paid tool that requires you to sign up for a monthly subscription so you can convert your posts into audio files on a regular basis.
3. Image
Similar to videos, images such as infographics, GIFs, and others are visual content that people love to look at and share. There’s no surprise that 90% of the information the brain processes are visual. Therefore, you need to help readers process your blog posts faster by turning them into images.
As mentioned, infographics are arguably the best image format to transform your content into. Canva is the online graphics editing tool that immediately springs to mind. You can choose from preset infographic templates and build your post from there.
4. Presentation
Not as popular as the other content types mentioned above, but presentations are just as effective, if not more. Their main uses are for speakers who are preparing for a talk in front of an audience. If you have blog posts that contain useful information for your talk, then you might as well include them in your presentation!
A tool that will help you create a presentation without hassle is Visme. Its let you create presentations and infographics by choosing from its template library and edit it as you see fit. It also allows you to host the content from the site so you just get the link and share it with your audience.
However, if you prefer using Microsoft Powerpoint or any software that lets you create presentations locally, you can download Powerpoint templates. Using any of the ones in the link helps you use fresh and unique design layouts to boost your engagement with your audience.
Ready to launch your content reuse campaign?
Content reuse is a tactic that works best if you incorporate it into your content marketing strategy. It’s not just about reusing your content into different formats – it’s also a matter of promoting them to the right channels to attract the right audience for your content.
For instance, you need to submit your infographics to Pinterest and promote them to different group boards. Same with presentations – upload them to Slideshare and other similar sites.
If you need help shoring up your content marketing needs, I suggest you head on to TrafficOra. Sunil Gupta and his group of experts will create a custom content strategy for you to grow your business and increase your sales by using content reuse and other techniques.
By aligning your content reuse campaign with your current content marketing strategy, you will yield more traffic to your blog and squeeze out more ROI from your reused content!