Source – https://www.forbes.com/sites/jaysondemers/2017/10/30/how-can-you-tell-if-your-social-media-strategy-is-working/#2a5d83c920d3
Social media marketing is a potent tool that can transform a ‘few hours a week’ effort into your website’s traffic and sales boost. The world we live in currently, a marketer seeking to make it out big can’t afford to miss out on leveraging social media marketing. How often we hear stories of businesses generated and enhancing their sales and exposure via social media branding.
Social media channels and platforms such as Facebook have become a substantial part of consumers. These channels are not used for information sharing but also for commercial purposes. It is easy to see the value of social media marketing for the success of a brand.
However, if you have not decided yet whether to use social media as part of your marketing plan in 2019, let’s take a look at some of the important benefits offered by social media marketing.
1. Boost Brand Awareness
Social media is a cost-efficient way to market your brand digitally. You syndicate content while increasing your brand’s visibility. As you implement an effective social media strategy, your brand’s recognition will likely increase significantly.
Social Media savvy companies such as Hidden Pearls employ powerful channels such as Instagram to create and promote their brand. With more than a billion Instagram users, if you are able to create the right message and content, the possibility of gaining new followers and potential customers is substantial.
2. Encourage Conversation
Having a robust social media marketing strategy can generate meaningful conversation about your products and services. Your business ideas and products can be broadcasted to wide range of people via your social media posts such as Facebook posts. The more talked about a brand is, the better are the chances of establishing a positive image about the given brand.
3. Increase Search Engine Rankings
Posting on various social media channels can help your site’s traffic. But you need to put more effort into search engine optimization to achieve better page rankings. However, it is vital to remember that social media does not directly boost search engine rankings.
Marketers who have been promoting their products on social media for a few months likely see an improvement in their search engine rankings. The key lies in the ability to rank in the top search results via the application of keywords used by potential customers.
4. Offer Exceptional Customer Service
When you are active on social media, you can easily handle your customers’ requests. You can use Facebook, Instagram, or Twitter as a way for your customers to reach out to you for customer’s service.
Social media lets you interact with them immediately. You can also gather their feedback about your products and services. Furthermore, you can respond to your customers’ inquiries right away.
Nike is one of those brands that provide support on Twitter. When a customer asked for help in finding an order number, the company immediately responded. Starbucks, too, promotes high customer engagement. It uses social media to gain feedback on how to improve its drinks and services.
5. Build Brand Loyalty
Many customers on social media interact with the brands they admire. It is intuitive to think that your followers are more likely to buy your products than those of your competitors. To keep your followers more engaged, a good marketing strategy is to offer discount deals and coupons through your social media channels.
You can also conduct online surveys to get an idea about how your followers feel about your products and what improvements and enhancements they would like in those products. If you are able to incorporate customer feedback into your products and come up with enhanced products, there’s a great chance that your followers and customers’ loyalty towards your brand will become stronger.