As bloggers, we’re already familiar with the most common ways to make money online. It usually comes down to the content and traffic volume on our sites – but ultimately, it’s usually a preference of affiliate marketing, Google AdSense, or selling a course or product.
While affiliate marketing and Google AdSense are nice, they still only allow you to earn a small percentage of the total revenue involved. When selling your own course or product, you can take home close to 100% of the revenue.
On top of that, as the name and brand behind your site, it’s quite likely that you already have more than enough content on your site to package up and create a course or membership site from it.
With all of this in mind, today we are going to take a look at Kajabi, and the platform they’ve created to make selling online courses and digital products easy.
To get the most revenue possible out of your site and marketing efforts, be sure to follow each of these examples and features, then be sure to implement them into your own business efforts.
1 – Say Goodbye to Programming and Hiring Designers
Many people are hesitant about starting an online business because they aren’t sure how to get started, or don’t have the costs associated with hiring a designer or going for a nice custom design.
This one feature in itself has made Kajabi one of the most popular and loved platforms in the market today. There is no coding or design skills required.
As simple as WordPress might seem, it’s still quite a task to set up a membership site or even an online course using that platform. You’ll also likely need to pay for some high-end plugins and probably need to hire a custom coder and designer to make it look how you want.
With Kajabi, it’s all about typing in your specific product or site information, choosing the type of site designs and placements you want to have, and using their easy to learn drag-and-drop platform. And building out your products is as easy as filling in the blanks.
2 – Proven Site Design and Templates that Work for You
Since this article is heavily focused on site owners and bloggers who are likely familiar with the concept of WordPress and using premium WP themes, it’s important to also discuss the many different themes and templates Kajabi has as well.
With WordPress, even if you find a nice theme, there is still going to be a lot of customization work. You will also need to figure out how to remove headers, sidebars, and any other distractions that the theme might present to your audience.
Kajabi has their own set of high-quality and premium themes that users can choose from. What’s really great about each of these themes, is that they are proven for success and fully optimized to perform with audiences of all types.
Instead of messing around with theme files, domain names and hosting, Kajabi will already have all of this in place for you. Just select the site design or theme you like, fill in some information, and then use the drag and drop editor to tweak it to your liking.
3 – Start with a Simple Lead Gen and Let Automation Do the Rest
One of the great things about blogging and content creation is that it’s always working for you. Between social media and SEO, there could be new visitors coming to your site all the time. The same is true with online courses – when you have the right tools and automation in place.
Kajabi once again makes all of this simple, and one of their most useful features for acquiring new customers and leads, is through the use of their automated email marketing.
The concept here is quite straightforward, and it’s something you might already be familiar with if you already have a mailing list or send out a newsletter. However, Kajabi has a much more advanced platform that allows for customization and the tracking of where/when users are opening and clicking emails as well. And because the platform also supports tagged contact segmentation, polls and landing pages, using these features together to create holistic marketing “Pipeline” flows can be super powerful.
All of this comes together to make for an excellent marketing strategy. Give something away for free in exchange for an email address, then watch as those free leads soon become paying customers.
4 – Lead Generation is Fun with Online Quizzes and Surveys
With site visitors getting more used to online advertising and popup windows that ultimately lead to subscriptions and upsells, it’s important to make sure you have real engagement within your site and content.
A perfect way to set this up and provide value to your audience, is through online quizzes and surveys. There are some solutions out there that can be used with WordPress or other lead gen channels, but again, you will need to purchase them separately and also make sure they are all seamlessly connected together.
Kajabi has a nice set of tools in place that allows users to create custom quizzes and surveys for their audience – both within course material, and as marketing tools as well.
A great way to think about how you could use these tools to better engage with your audience, is to include a quiz after a lesson, or quizzing users on your site to see what type of business owner or entrepreneur they might be.
5 – Utilize the Power of Webinars and Affiliate Marketing
For entrepreneurs and site owners that have higher ticket priced items and courses, it might be a good idea to start investing some time, money and effort into online webinars.
Webinars work great because the live engagement factor is super high, while they also increase the brand loyalty and trust factor. If someone is going to watch you on a webinar for 30-45 minutes, they are much more likely to act upon whatever it is you have to offer.
Another great method for increasing sales and reach, is by adding an affiliate program into your course marketing. With this method, other site owners can promote your course and earn a commission on each referred sale.
Both online webinars and affiliate programs are easy to set up when using the Kajabi platform.
How to Take Your Blog and Business to the Next Level
Don’t try and reinvent the wheel. Just create something of value and know how to market it to your audience.
After seeing what’s possible with Kajabi, you should have some nice ideas flowing through your mind on how you can really propel your business in the right direction with their tools.
Sure, there are other platforms and solutions out there for getting each of these tasks done, but it’s going to cause headache and extra money just to get it all set up. This is where Kajabi shines above the competition.
