Do you have a brand and need to tell the world about it?
But why would anyone listen to you when there are plenty of other brands out there?
People like to know about brands that are conveyed through some trustable sources. And the more they know your brand, the more likely they would buy from you.
For example, when you see Forbes mentioning a brand, you ought on trust on the brand as well.
That’s the power of getting brand mentions.
But this is not it.
Even the search engines like Google and Bing support the websites that get the attention of social media and other sources as well.
Gone are the days when the search engines believed all kinds of backlinks. Here’s what Google’s Webmaster Trends Analyst Gary Illyes said about Brand Mentions in 2017.
“If you publish high-quality content that is highly cited on the internet- and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you’re doing great.”
But chasing such mentions without any strategy is quite a difficult thing to do.
In this post, I’ll be sharing about 5 Ways to Get Brand Mentions in 2018-
5 Ways to Get More Online Brand Mentions in 2018
Create Amazing Content
No matter what kind of website you’re running: whether a simple on or an e-commerce platform, you need a blog. Companies having blogs produce 67% more leads per month than the companies without blogs. 53% of Marketers believe that content creation is the top priority.
Your content is the gateway for you to get real brand mentions and backlinks at the same time.
Here’s what you’d need for your content strategy-
Niche Selection- What niche does your brand revolve around?
Targeted Audience- You need to know who they are and where can you find them.
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Webcast, August 21st: The New Rules of Content Optimization for 2018
Competitor Analysis- Who are your competitors and how are they making it big out there?
Once you start creating amazing content, others will start mentioning your brand and even backlink to it.
To sum up, your content is the key to your startup’s online success.
Influencer Marketing
It might be a newbie in the range of marketing strategies, but it proved to be one of the most cherished methodologies. People, as well as the brands, are reaching out to influencers to share and promote their stuff. 70% of the millennial consumers are influenced in their buying decisions by their peers.
Here are the benefits of Influencer Marketing-
- It creates brand awareness.
- It promotes leads and sales.
- Social Influencer Marketing boosts SEO
- It isn’t costly
Reach Out to Journalists
One of the oldest yet powerful way of getting brand mentions is to consult journalists, journalists who have possession over different online publications. Hiring a journalist will just not mention your brand’s name but will also create a story around your brand and the features.
Here’s how to find the best journalists for your brand-
- Leverage LinkedIn- 92% of the journalists have LinkedIn profiles. You can easily find a journalist of your interest in LI.
- HARO- Help a Reporter Out is another easy way to get journalists to reach you out.
- Finding yourself- You may also reach out to the writers of a preferred publication.
Guest Posting
Another way of getting a worthy brand mention is to leverage guest posting. Leo Widrich, the co-founder of BufferApp, submitted 150 guest posts over a period of 9 months that solely got them, 100,00 users.
Though people have started to misuse guest posting, there are still several benefits of guest posting-
- It creates brand awareness.
- Promotes your personal brand.
- Drives traffic
- Brings you in front of a new audience.
- Promotes professional relationships.
- Gets more business opportunities.
When you start as a newbie, it can be a little difficult to post on high authority websites. And lower authority websites will hardly get you any benefit. So, to start with you can target Medium’s publications. As we all know that Medium is one of the most trusted blogging platforms, getting published over there can help you build a strong portfolio.
Invest in Social Media Presence
Social Media is huge and so are its benefits. When more and more people are talking about your brand, posting, and sharing, it gives a bunch of opportunities. Moreover, it will also let you build relationships over there.
It’s no secret that social media is one of Google’s ranking factors and so building a presence on social media is worth giving a try.
Conclusion-
With the advancement in the search engine ranking algorithms, brand mentions have become more important than ever. To get an online success, you need to showcase your brand in front of the potential customers. Try these simple yet effective methods to create the right marketing strategies for your brand.
Did I miss anything? Please let me know in the comments.
