By Andy Bailey
During these extraordinary times, as the world’s foremost health experts work to quell the COVID-19 pandemic, it’s critical that leaders step up, make the right decisions swiftly, and be ready to pivot on a moment’s notice.
Taking care of company team members should be a top priority. Leaders need to take the helm and steer the ship during these unpredictable tides—and ensure their actions are in the best interests of their employees.
COVID-19 is affecting nearly everyone’s life in the United States and nations around the world, and for now there’s no clear line of sight as to when some semblance of normality will return. Decisive action needs to be taken now, not later, to ease the stress this pandemic is causing and preserve the company culture you’ve worked so hard to build. Here’s how you do it:
1. Put together an enterprise communications team
Bring together leaders from across your company to identify and prioritize issues. The team should include a manager from each major department and region (if applicable), as well as human resources, legal, operations/facilities, finance/accounting, sales and customer service, and marketing/communications.
In larger companies, the senior communications leader should usually head up this effort; in smaller companies, the CEO should lead. The task force should establish strategic imperatives, communication protocols, and a meeting rhythm.
Leaders can’t make effective operational changes without the buy-in of team members. Now is not the time to roll out a bunch of new rules and policies without consulting anyone. Bring your ideas to the table first so the task force knows what you are thinking. Then get their feedback and collaboratively determine how to proceed, ensuring any new initiatives are communicated effectively.
2. Educate your people
Your team members are searching for ways to cope with the growing anxiety around the coronavirus. You, as the leader, need to be the voice of reason and hope.
Provide employees with the latest healthcare advice from the Centers for Disease Control and Prevention (CDC) on how they can protect themselves and loved ones. Share updates from federal, local, and state governments on school closings and rules that affect how businesses can operate. Explain what your company is doing to help them, as well as clients and the community.
Communicating nearly every day—at least three times a week—is essential. Send email updates to your employees and make sure information is shared during regularly scheduled meetings. Be open and frequent with communications, even if you have no news to share.
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3. Loosen company policies
Don’t let a company manual stand in the way of making the necessary changes to help your team. Most day-care facilities and schools are closed, and it’s disrupting the daily lives of employees who have families. Leaders must be empathetic to the changes affecting their team members, which may mean allowing more flexible work schedules.