Guest posting is one of the ways startups can increase traffic and conversions on their websites. The process entails creating content and submitting it to other blogs to post.
When your content gets published in authority blogs, you expand your reach with the audience of that blog and can potentially bring them to yours.
If you own a startup, you’ll need guest posting in your digital marketing strategies. Here are a few ways you can effectively implement guest posting to reap all the benefits:
Try Guest Posting Services
Many successful companies pay a lot of money for complete SEO service packages. They get someone who can help them with guest posting, website optimization, content creation, etc. However, as a startup, you may not have the budget for that kind of thing. So, you can try focusing on one specialized area first.
Aaron Gray from NO BS Agency knows that “finding a blogger outreach company that doesn’t deliver PBN’s is hard to find.” He knows that poor-quality links can negatively affect your website because of the penalties search engines may impose, which is why he started his company. His main goal is to give you the high-quality backlinks you deserve with you in control.
Guest posting services handle the hard stuff for you. You won’t have to go through finding relevant blogs for your niche, submitting a proposal, and even creating the content. All you have to do is pay and approve anything that needs your approval. It’s that simple.
If you’d rather do everything on your own, you can do that too, but you’re going to need a lot of patience. You also have to do them right, so your guest post gives you the results you want. The succeeding strategies are what you need to do to make it a success.
Target Websites with a High Domain Authority
As a startup, of course, you’ll want to choose the best websites for guest posting as early as possible. It’s understandable that you’ll want to choose sites that already have an established brand on their niche. It’s because these sites are the most likely ones that can drive in more traffic to your website.
Websites with high domain authority already have many decent followers that read their blogs. If you manage to post a content that links back to your site, the readers of that blog may be able to discover your site.
Create High-Quality Content
Content is the key for a successful guest posting. Most websites, especially those with high domain authority, have standards when it comes to the content of guest posts. They have a brand reputation, and they would like to maintain whatever it is that they established, so they regulate everything that gets posted on their site.
You need to pitch an excellent topic. Think of something exciting and unique. It’s best if you create evergreen content because this will give you long-term benefits compared with seasonal ones. Redundant topics have a high chance of getting rejected because such topics won’t compel the audience to read them.
Consider Websites that Publish Your Competitor’s Guest Posts
Research who your competitors are. If they use guest posting strategies, you should find out which sites they’re posting their content on. You have a good chance at getting your content published at these sites because they accept content from your competitors.
Track Your Results
Not tracking the results after your content is published is a common mistake most site owners make. Remember that the second your guest post makes it online is just the start. You still need to gather data after the posting.
You need to find out how much and what kind of traffic was brought in to your site. You should also keep track of social shares as well as the conversions. This information will help you determine which websites you can work with again in the future.
Spend Some Time on the Comment Section
After your post gets published, don’t quickly move on to your next target website with a “Write for Us” page. Well, you can but don’t leave the previous site altogether. Check in from time to time to see if any of the readers made comments or asked questions.
Take the time to respond to the comments. It will add to your authority as the creator of the post. You can establish yourself as the resource person that the readers can reach to gain more insight. It will help pique their interest, which could lead them to your site to know more about you.
Conclusion
Your startup company has a high chance of growing as a business if you use the correct strategies in digital marketing. Guest posting is one of the most effective strategies—if you do it right. Apply the tips above to have better odds at getting the results you want.