- You cannot just write and then publish content and expect great results.
- Links are crucial to enhancing your search engine rankings. They are among the top-ranking factors for Google.
- A fast loading page allows your site to adapt automatically to any device.
You should know that about 93% of online experiences begin with a search engine.
Individuals are conducting searches each day, so you should optimize your website to increase your search engine ranking. No doubt, a better search engine ranking will definitely help your business obtain new leads and grow.
On this piece, we will offer you with six steps for how to increase SEO ranking. Let us get started!
Step 1: Publishing relevant content
Relevant and quality content is the foundation for increasing search engine rankings. That is why content marketing is well-known; it generates around 6x more conversations for companies or businesses, which make use of it.
You cannot just write and then publish content and expect great results. Write quality content optimized for users and search engines.
That means:
- Publishing your relevant content on a fast and responsive website.
- Researching on your readers, quality keywords, and topics.
- Incorporating your relevant keywords into your content, meta tags, and header tags.
- Promoting your content to many industry influencers.
Besides, you can increase your search engine ranking by putting your focus on Skyscraper content. It serves as a guide to all users answering both their initial and follow-up questions.
The content length of around 1,000 – 2,000 words can also enhance your search engine rankings. Be sure, nevertheless, that every sentence and paragraph provide value to your audience or readers.
Step 2: Making link-building a primary issue
Links are crucial to enhancing your search engine rankings. They are among the top-ranking factors for Google.
You want to entice trustworthy and reputable websites? Well, earning links from reliable and top sites needs some outreach. Aim at connecting with bloggers, publishers, webmasters, and more to successfully get your great content some press.
Keep in mind that outreach requires dedication and time. Getting your relevant content recognized can have an impact on the search engine rankings and exposure of your company. Also, it helps persons in your audience to find your business.
Step 3: Having a link-worthy site
Do you want to learn how to improve google rankings fast? Well, Always focus on creating links that are relevant within your text.
For instance, instead of having ‘click here’ links, it is wise to write out the destination’s name. Because ‘click here’ has no search engine value other than the attached URL. The name of the destination is rich with keywords ranking of the page you’re linking to. Use ‘descriptive links’ by linking keywords as it increases search engine optimization and adds value to your audience, including those who are making use of screen readers and those with disabilities.
Step 4: Building a responsive site
Enhanced search engine rankings can happen after launching a fast and responsive site. A fast loading page allows your site to adapt automatically to any device. Whether the user is viewing your website from a smartphone, tablet, or laptop, they can navigate and read your site with zero frustrations and problems.
If you do not have a fast loading page, you risk decrease rankings.
Step 5: Using SEO-friendly images and videos
Readers do not want a wall of text. They want videos and images to help them visualize a concept, learn about a topic, or complete tasks. If your great content does not feature video multimedia, it can decrease your rankings in search results.
Step 6: Updating content regularly
Regularly updated content is typically viewed as a great indicator of a website’s relevancy. Keep it fresh – audit your relevant content on a set schedule.
Conclusion
It is called SEO, Search Engine Optimization, as it involves iterative enhancements over time. It is not something you do once; keep repeating the tactics.
If you need some help improving your search engine ranking, SEO services in Chiang Mai like Noria are available. The digital marketing agency will come up with an SEO strategy to help increase your website’s visit each month.