SEO has been a primary ingredient of digital marketing for numerous years with numerous essential SEO books available on the topic. It’s one of the primary ways to drive traffic to your website or eCommerce store. While some SEO tactics have been adopted, the overall theory and technical components are still confusing.
SEO doesn’t have to be a land of confusion for startup founders.
As a science, it has many highly complex and technical components that make it work when attracting a targeted audience. Thanks to numerous SEO experts who have spent years perfecting their knowledge and have written essential SEO books that offer a compendium of knowledge on SEO that you can put into practice this year and beyond:
SEO is all about achieving growth. You have a killer product and you know who you want to target, but you can’t reach them. John Jantsch and Phil Singleton’s book is a great place to start if you’re new to search optimization. They will lead you directly to the ways that you can locate and engage with your target audience.
A dynamic social media presence is essential to an effective SEO strategy. It’s the fastest and easiest way to get organic backlinks to your company’s website. John Williams provides critical social media know-how for today’s dynamic digital marketing world. Industry veterans and newcomers alike will find valuable tactics to integrate into their SEO strategies.
Written by Growth Scientist and SEO, Anne Ahola Ward, this essential SEO book is set to become a staple of search optimization strategy. It’s an indispensable one-stop handbook for mastering SEO and leading campaigns for scalable growth. The book also incorporates paid strategies.
Data is the backbone of effective and lasting search optimization. Without data, SEOs are grasping at straws. Eric Siegel provides an approachable text and his insight into big data. This is a great reference book text for SEO practitioners.
Anil Maheshwari’s 2017 update is another treasure trove for understanding the inherent connection between data science and SEO. Don’t be fooled by the textbook-like cover. His book is one of many essential SEO books that is engaging and offers easy-to-employ tactics.
Brian Solis understands that user design and experience is critical to keeping users on the page. This also impacts the success of a company’s SEO strategy. When consumers trust your website, then the bots come crawling. Solis’s 2015 release on user experience is all the more relevant in today’s SEO landscape.
When designing an SEO strategy, it’s important to provide a unified experience for the user across all of your platforms. Think of your user experience as an ecosystem. Understanding information architecture will help you build an SEO program that reinforces and builds off of this ecosystem.
How to Get the Most Out of Expert SEO Books
Reading each of these essential SEO books can provide a self-taught journey of discovery and understanding of how you can leverage SEO in your own business, taking the confusion out of the process. Take notes from these books and organize the tips to align with your own marketing strategy so you see where changes can be made in terms of how you use SEO.
Most of the books include actionable steps that you can implement immediately so extract those and start using them immediately. You can always return to the books as guides when you need to refresh your memory.
Image credit – Each attributed to the books mentioned in article. Featured image attributed to Author.