With more than three billion social media users worldwide, it’s an ideal medium for businesses to use to expand their audience reach, distribute their content and promote their product and services. But another key benefit of social media marketing is customer retention, using social connectivity to maintain and develop relationships with your existing user base.
With customers becoming more and more aware, and demanding, social media can prove to be a highly effective tool in the quest to build brand community, and retain customers.
But how can you do it? What are the specific ways in which businesses can utilize social to maintain and grow their brand communities. This infographic from Branex outlines some key tips.
A version of this post was first published on the Digital Information World blog.