Create an inbound marketing strategy that facilitates lead generation and sales
Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know the concept and the components; however it becomes inevitable to get a pathway that leads to smooth execution of the campaign. The list of
The list of questions goes on when you decide to build a marketing plan – what to do, how to prioritize, what will work for your business model and how to implement the proper infrastructure, tools, and technology to facilitate lead generation via inbound. A robust plan could only help in differentiating between an amateur and master campaign.
Only 68% of marketers believe their marketing strategy is effective.
Download Business Member Resource – B2B Inbound Marketing Workbook
The aim of this workbook is to provide B2B marketers with a framework to structure your inbound and content marketing campaign plans based on a series of tasks
Access the B2B Inbound Marketing workbook
Whether you’re new to inbound or feel that your existing inbound marketing campaign needs some direction, we have come up with a step-by-step process for creating a winning strategy. This infographic consolidates all the elements to provide a logical flow for effective implementation of inbound.
How will this help my inbound marketing strategy?
Inbound marketing is the process to travel across the web and pull only relevant prospects. The core aim of inbound is to educate and empower prospects to make informed decisions at various stages of the conversion funnel and become a part of your business. Inbound teaches us how to nurture visitors into leads and leads into customers. We have identified 7 mantras that make inbound free from clutter and you could ensure smooth execution:
- Define goals
- Identify audience
- Create/optimize digital assets
- Build visibility
- Generate leads
- Nurture leads
- Win customers
You will have the most systematic break-down of the whole inbound marketing system so that you can effectively carry out the activities on your desired platform. In addition to that, you could download a comprehensive list of tools to guide you throughout the inbound process. These are the most popular tools for their respective tasks and help you chant the inbound mantra like a real monk.
Let’s explore!
Thanks to Dev Shah for sharing their advice and opinion in this post. Dev is the Head of Marketing at HubMonks, a HubSpot content optimization system (COS) partner for major inbound marketing agencies and brands. Dev utilizes and swears by the power of the HubSpot inbound marketing methodology. He loves to share valuable insights on HubSpot’s marketing software, content optimization system (COS) and the best practices to set up successful inbound marketing campaigns. You can follow him on Twitter or contact him on Facebook