The pile-up of Mobile applications is always on at retail vendors like Google Play
and App store. Old ones keep getting buried under new ones. Wiping off the dust
and retrieving your app from the pile could prove to be difficult, considering
the number of apps lying in the pile. Almost 1.3 million android applications
and counting exist on Google Play alone and another 1.2 million applications
are awaiting download on Apple’s App Store. To be honest, these two application
vending sites are turning into a virtual junkyard of scrapped apps.
marketing strategies are required to elevate the status of your mobile app from
a nobody to a somebody. After putting in so much effort and time into it, your
app does deserve an audience and applause as well. Besides, you would not like
your app to die a slow death of anonymity, without anyone ever knowing that it
once existed. Let us examine 7 such routes or ways by which you can market your
app successfully and encourage more downloads.
The Route of Originality
Don’t
ever believe that phrase “Only God is original”. He might be in his own way but
so can you be. Developing an app which is original in every sense of the word
will help in distinguishing your app from the crowd. Presenting an old wine in
a new bottle shouldn’t be a bad idea either, as coming up with a totally
original idea would be difficult with so many apps already existing. Adding a
unique and new feature to your app is also a step towards originality.
Social Networking Route
route often visited by many mobile application developers. Adding
advertisements of your app on social networking sites helps boost up popularity
and encourages users to download and try the app. But, keep in mind that social
networking is not limited to Facebook and Twitter alone, but there are others
as well like Instagram, LinkedIn, Slideshare, Triberr, etc. which have a fair
share of traffic and viewers. So try them out as well, as Facebook and Twitter
are more common and also competitive.
Storytelling Route
This
route is interesting. I am sure you must have loved listening to stories as
kids. But do we ever really grow up? I guess not. We still love stories. Cook
up an interesting story behind your app to engage the viewer and arouse his
anxiety towards your app. Stories do perfectly well with game-based
applications, but they work out to be good with other non-game applications as
well.
The Website Route
is a route which many application developers tend to overlook. Creating a
website of your app creates a virtual online home for it. On a website, you get
plenty of space to write about your app. The pages of a website like the FAQ
& About us can address to many queries and doubts of users regarding your
application. A website also offers a host of other marketing benefits like SEO,
Banners & Links etc. which can give momentum to your advertisement
campaign.
Media Hype Route
The
media world is a fast world and it is not only confined to the internet, but
spreads across various platforms like print media and television. Creating
media hype with a strong sales pitch can help to get your product noticed.
Organizing product-related contests with generous prizes for winners are a few
options to look at. Creating and providing a nicely written press release
containing screenshots of your app will generate media interest.
Try it, Only then Buy it Route
This
makes perfect sense to a user and also the developer. Creating a trial version
of your app and providing it as free for download is a great idea to let the
users experience your application first hand. If your app is good enough and the
people get addicted to it, they will be more than willing to pay any price for
your app afterward. The mathematics are simple, the free downloads shall be
compensated after the app is sold at a premium price.
The Route of Review Sites
the internet you shall come across many websites whose basic reason for
existence is to review and evaluate mobile phone applications and games. These
sites review applications and put up a post on their site for users to read.
These review providing sites should be your target. If you can rope in a few of
these sites to give your app a good review, then traffic on your app is bound
to come, as app hungry sharks lurk and hunt in these waters.
Author Bio:
a leading mobile
app development company which provide best ios app development and
Android app development Services.