Blogging proved to be a phenomenon that would forever change the way businesses interact. Years later, almost everyone has their blogs – from homemakers to even Fortune 500 companies!
Not only do blogs enable businesses to reach a wider audience. But it’s also an instrumental marketing campaign. According to a study, companies that have blogs get 67% more leads than those without any.
However, generating leads is easier said than done. You need to be very careful and consistent. And that’s what we’re going to talk about here. We’ve compiled the best ways to generate leads from your blog — the right way.
1. Offer exclusive content to your readers
It’s easy to get left behind in an overly-saturated industry like blogging. Blogs are everywhere. And chances are, is that other blogs offer more valuable content than yours. This is why you need to level up your game and make your blog stand out from the rest.
Offering exclusive content strengthens your connection with your audience. This makes them stick to your blog because it’s the only place they’ll find specific information. Let your readers know that your articles feature exclusive content. It will make them feel special. It will also give make your blog look one-of-a-kind.
2. Include call-to-actions (CTAs) in your blog posts
The first thing people think when they hear “call-to-action” is that it’s too sales-y. That might be true for some especially if you overuse it. But most of the time, these CTAs aren’t used that much in a blog post.
So there’s no problem if you use one. Not only does this make your blog more engaging. But this also compels your reader to do something. After all, blogging is all about the mutual benefit that you and your reader get.
It’s not that you’re asking them for something in return. It’s just about making the blog post more practical and useful. Putting a link to a phrase or sentence in your blog post will result in higher turnover rates.
3. Efficiently use margin banners
A margin banner is a photo that contains a CTA. It’s usually found at the upper right sidebar of your blog. This is a staple of every blog. It entices the visitor to either sign up for an email list or to download content.
Make sure that it looks neat and has a straightforward text. This way, you’re making the most out of every space on your blog. The last thing you want is empty spaces on your webpage.
4. Interact with your influencers
The previous tips mentioned are all passive ways to generate leads from your blog. Yes, they’re useful. But you need to be more active if you want to generate more leads. Identify your target influencers.
Choose those that reflect your blog’s branding. They should also have a massive following. Once you’ve chosen the influencers, it’s now time for you to interact with them. Engage in discussions with them on social media.
Like and comment on their posts, retweet their tweets, and share their content if it’s aligned with your blog. This makes them notice you. And when they do, chance are, is that they’re going to reach out to you.
If you want to automate your influencer outreach, then you can use JustReachOut. The tool will take your outreach campaigns to autopilot. It automatically finds the best bloggers and journalist to whom you can share your content. It also provides you with the high-converting email templates so you don’t have to compose from scratch.
5. Have slide-in CTAs
Call-to-actions (CTAs) play a very big role in generating leads from your blog. That’s why you need to have lots of them. Slide-in CTAs are the ones that slide in the page when a visitor scrolls to the bottom of the page.
It invites them to download the blog’s white paper which contains valuable content. Just remember not to have these appear all the time. The last thing you want is to have potential leads leave your site because they find the CTAs too invasive.
6. Give incentives to your readers
One good way to turn your readers into leads is by offering something tangible. This is a must-do especially if you have an e-commerce website. Offer incentives to your readers whenever they subscribe to your newsletter. It might be a coupon or a discount code.
Whichever it is, it’s likely that they’re going to grab it. It’s because that’s human nature. People take the opportunity to get something for free. But in this case, you benefit more even if people get something from you for free.
7. Create a contact page
A contact page is a must-have for all blogs. It’s the gateway for your readers to reach you. This is the place where people can ask you about things or buy something from you. But in doing so, you also need to have an efficient CRM tool.
Hubspot CRM is one of the best out there as this lets you keep track of your leads. This lets you foster a business relationship that’ll contribute higher turnover rates.
Conclusion
Generating leads from your blog might sound easy. But in reality, you need to work on a lot of things. Make sure that you offer quality and exclusive content. Efficiently use CTAs in a variety of ways. And offer incentives to your readers.
Blogging is a give-and-take process. You give your readers valuable information, while you get their favor in return. Take our tips with a grain of salt, and you’ll see a positive change in your blog.